Brandwave

Enterprise Rent-A-Car vs Europcar:Which is more popular by branded search in New Zealand?

In August 2026, Europcar had more branded searches than Enterprise Rent-A-Car among rental car companies in New Zealand. Europcar was estimated to have 7.1K branded searches compared to Enterprise Rent-A-Car’s 3K, and held a 6% Share of Search versus Enterprise Rent-A-Car’s 2.5%.

Share of Search among rental car companies in New Zealand in August 2026Which is more popular in search, Enterprise Rent-A-Car or Europcar?
Enterprise Rent-A-Car2.5%3K searches
vs
Europcar6%7.1K searches
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Which is more popular in search, Enterprise Rent-A-Car or Europcar?

Compare the rental car companies travellers book with at New Zealand airports and cities. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Enterprise Rent-A-Car and Europcar among rental car companies in New Zealand, by month

Share of Search by month for Europcar, Enterprise Rent-A-Car. The figures are in the table below the chart.

View monthly share of search table
MonthSnap RentalsAvisHertzApex Car RentalsBudgetGO RentalsEzi Car RentalEuropcarJucyEnterprise Rent-A-CarThriftyAce Rental Cars
Oct 202514.5%13.3%14.9%10.5%8.7%9%10.4%6.8%6.1%1.6%2.7%1.5%
Nov 202513.6%12.5%14.3%11.7%8.5%9.1%11.7%7.5%5.7%1.7%2%1.9%
Dec 202516.8%11.9%14.3%10.9%7.6%9.3%10.2%7.9%5.8%1.5%2.1%1.7%
Jan 202613.9%13.1%14.5%12.3%8.8%8.5%10.2%7.9%5.7%1.4%2.2%1.5%
Feb 202612.9%14.3%14.2%12.5%8.2%8.9%9.4%8.7%5.6%1.5%1.9%2%
Mar 202612.3%15.9%15.8%13%8.1%8.4%8.8%7%5.8%1.4%1.9%1.7%
Apr 202615.6%13.3%13.4%13.5%10%8.1%7.5%7.1%6.1%1.8%2.4%1.2%
May 202614.1%14%13.8%12.5%11.2%8.8%7.9%6.4%5.4%2.1%2.6%1.3%
Jun 202612.5%15.3%14.9%12.2%9.4%9.5%8.5%6.8%5.2%1.7%2.7%1.2%
Jul 202614.9%14.9%12.9%11.1%9.2%9.7%8.2%6.6%5.4%2.7%2.6%1.6%
Aug 202616.6%14.1%14%10.5%10%9.4%7.9%6%5.1%2.5%2.5%1.4%
Sep 2026————————————

How has the Enterprise Rent-A-Car and Europcar comparison changed over the last 12 months?

How did search popularity change for New Zealand rental car companies in August 2026?

  1. In August 2026, Europcar lost estimated Share of Search among rental car companies in New Zealand, from 6.6% to 6%.

  2. Estimated monthly branded searches for Enterprise Rent-A-Car in New Zealand rose 39.2% over 11 measured months, from 2.1K to 3K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Enterprise Rent-A-Car’s and Europcar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Enterprise Rent-A-Car

5 branded search terms

  • enterprise car rental
  • enterprise car rental auckland airport
  • enterprise car rental near me
  • enterprise car rental nz
  • enterprise rent a car rental

Europcar

13 branded search terms

  • europcar
  • europcar airport
  • europcar auckland airport
  • europcar by keddy
  • europcar car rental
  • europcar co nz
  • europcar contacts
  • europcar near me
  • europcar new zealand
  • europcar nz
  • europcar online
  • europcar rental
  • europcar voucher

How the Brand Demand Index is measured

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