Brandwave

Elgas vs OnGas:Which is more popular by branded search in New Zealand?

In August 2026, Elgas had more branded searches than OnGas among LPG suppliers in New Zealand. Elgas was estimated to have 10.4K branded searches compared to OnGas’ 820, and held a 43.2% Share of Search versus OnGas’ 3.4%.

Share of Search among LPG suppliers in New Zealand in August 2026Which is more popular in search, Elgas or OnGas?
Elgas43.2%10.4K searches
vs
OnGas3.4%820 searches

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Which is more popular in search, Elgas or OnGas?

Compare the companies New Zealand homes and businesses buy bottled and bulk LPG from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Elgas and OnGas among LPG suppliers in New Zealand, by month

Share of Search by month for Elgas, OnGas. The figures are in the table below the chart.

View monthly share of search table
MonthRockgasElgasOnGas
Oct 202553.3%42.1%4.6%
Nov 202551.9%43%5.1%
Dec 202556.7%37.4%5.9%
Jan 202652.8%41.6%5.6%
Feb 202657%38.1%4.9%
Mar 202653.9%41.9%4.3%
Apr 202652.8%43.2%4%
May 202653.7%42.9%3.4%
Jun 202653.6%42.9%3.4%
Jul 202654.2%42.2%3.6%
Aug 202653.4%43.2%3.4%
Sep 2026———

How has the Elgas and OnGas comparison changed over the last 12 months?

  • Elgas was ahead of OnGas in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Elgas’ estimated Share of Search among LPG suppliers in New Zealand moved from 42.1% to 43.2%, and its estimated monthly branded searches moved from 12.3K to 10.4K.
  • Across the 11 months ending August 2026, OnGas’ estimated Share of Search among LPG suppliers in New Zealand moved from 4.6% to 3.4%, and its estimated monthly branded searches moved from 1.4K to 820.

How did search popularity change for New Zealand LPG suppliers in August 2026?

  1. In August 2026, Elgas gained estimated Share of Search among LPG suppliers in New Zealand, from 42.2% to 43.2%.

  2. Estimated monthly branded searches for OnGas in New Zealand fell 39.3% over 11 measured months, from 1.4K to 820 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Elgas’ and OnGas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Elgas

13 branded search terms

  • elgas
  • elgas bottle swap
  • elgas co nz
  • elgas cost
  • elgas gas
  • elgas gas bottle
  • elgas lpg
  • elgas near me
  • elgas nz
  • elgas online
  • elgas order
  • elgas order online
  • elgas swap n go

OnGas

8 branded search terms

  • on gas
  • ongas
  • ongas bottle swap
  • ongas co nz
  • ongas lpg
  • ongas near me
  • ongas nz
  • vector ongas

How the Brand Demand Index is measured

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