Brandwave

How popular isOnGas in search?

In August 2026, there were an estimated 820 branded searches for OnGas in New Zealand which is down 39.3% over the last 11 months. OnGas holds 3.4% estimated Share of Search among New Zealand LPG suppliers and is ranked 3rd of 3 competitors for search popularity.

Share of Search, August 2026
  1. Rockgas53.4%
  2. Elgas43.2%
  3. OnGas3.4%
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Which LPG suppliers compete with OnGas?

OnGas against LPG suppliers in New Zealand, by month

Share of Search by month for Rockgas, Elgas, OnGas. The figures are in the table below the chart.

View monthly share of search table
MonthRockgasElgasOnGas
Oct 202553.3%42.1%4.6%
Nov 202551.9%43%5.1%
Dec 202556.7%37.4%5.9%
Jan 202652.8%41.6%5.6%
Feb 202657%38.1%4.9%
Mar 202653.9%41.9%4.3%
Apr 202652.8%43.2%4%
May 202653.7%42.9%3.4%
Jun 202653.6%42.9%3.4%
Jul 202654.2%42.2%3.6%
Aug 202653.4%43.2%3.4%
Sep 2026———
  1. 1.Rockgas

    53.4%

    held 1st · 12.8K estimated branded searches · -3.4% vs prior month · -0.9 points

  2. 2.Elgas

    43.2%

    held 2nd · 10.4K estimated branded searches · +0.48% vs prior month · +1 points

  3. 3.OnGas

    3.4%

    held 3rd · 820 estimated branded searches · -5.7% vs prior month · -0.1 points

Compare search popularity between OnGas and its closest rivals

How has branded search demand for OnGas changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for OnGas in New Zealand fell from 1.4K to 820.
  • Across the 11 months ending August 2026, OnGas’ estimated Share of Search among LPG suppliers in New Zealand decreased from 4.6% to 3.4%.
  • Across the 11 months ending August 2026, OnGas’ estimated Share of Search among LPG suppliers in New Zealand peaked at 5.9% in December 2025 and was lowest at 3.4% in May 2026.

How did search popularity change for New Zealand LPG suppliers in August 2026?

  1. In August 2026, Elgas gained estimated Share of Search among LPG suppliers in New Zealand, from 42.2% to 43.2%.

  2. In August 2026, Rockgas lost estimated Share of Search among LPG suppliers in New Zealand, from 54.2% to 53.4%.

  3. Estimated monthly branded searches for OnGas in New Zealand fell 39.3% over 11 measured months, from 1.4K to 820 in August 2026.

How is OnGas measured?

Brandwave collects information about searches that people make online using OnGas’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • on gas
  • ongas
  • ongas bottle swap
  • ongas co nz
  • ongas lpg
  • ongas near me
  • ongas nz
  • vector ongas

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How the Brand Demand Index is measured

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Is OnGas your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.