Electric Kiwi vs Pulse Energy:Which is more popular by branded search in New Zealand?
In August 2026, Electric Kiwi had more branded searches than Pulse Energy among electricity retailers in New Zealand. Electric Kiwi was estimated to have 48.2K branded searches compared to Pulse Energy’s 19.6K, and held an 11.2% Share of Search versus Pulse Energy’s 4.5%.
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Which is more popular in search, Electric Kiwi or Pulse Energy?
Compare electricity retailers selling power to New Zealand households, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Electric Kiwi, Pulse Energy. The figures are in the table below the chart.
View monthly share of search table
| Month | Contact Energy | Genesis Energy | Mercury | Electric Kiwi | Powershop | Meridian Energy | Pulse Energy | Globug | Octopus Energy | Nova Energy | Ecotricity | Toast Electric |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 23% | 19.2% | 19% | 7.3% | 9.1% | 8.3% | 4.3% | 3.6% | 1.2% | 3% | 1.7% | 0.38% |
| Nov 2025 | 21.5% | 17.5% | 21.4% | 6.9% | 10.3% | 7.7% | 5% | 3.3% | 1.3% | 2.8% | 2% | 0.36% |
| Dec 2025 | 24.5% | 16.7% | 20% | 7.7% | 9.6% | 7.2% | 4.7% | 3.8% | 1.2% | 2.6% | 1.7% | 0.34% |
| Jan 2026 | 25.5% | 17.2% | 17.2% | 8% | 10% | 7.5% | 4.8% | 4% | 1.2% | 2.6% | 1.7% | 0.36% |
| Feb 2026 | 25.2% | 17% | 17.8% | 8.1% | 10.3% | 7.4% | 4.9% | 3.3% | 1.2% | 2.7% | 1.6% | 0.42% |
| Mar 2026 | 25.1% | 16.8% | 17.3% | 8.2% | 10.2% | 7.4% | 4.8% | 3.2% | 1.5% | 2.7% | 2.5% | 0.36% |
| Apr 2026 | 23.3% | 15.6% | 19.1% | 9.3% | 11.5% | 6.8% | 4.4% | 3% | 1.4% | 2.5% | 2.7% | 0.3% |
| May 2026 | 22.3% | 18.1% | 18.4% | 8.9% | 11% | 7.8% | 4.4% | 2.9% | 1.6% | 2.3% | 2.1% | 0.29% |
| Jun 2026 | 24.1% | 20.1% | 16.6% | 9.5% | 9.9% | 7.1% | 4% | 2.6% | 1.8% | 2.1% | 1.8% | 0.35% |
| Jul 2026 | 23.8% | 20.7% | 16.7% | 9.4% | 9.5% | 7% | 4.6% | 2.5% | 1.7% | 2% | 1.7% | 0.38% |
| Aug 2026 | 23.1% | 20% | 16.1% | 11.2% | 9.3% | 6.8% | 4.5% | 2.5% | 2% | 2% | 1.9% | 0.56% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Electric Kiwi and Pulse Energy comparison changed over the last 12 months?
3 findings
- Electric Kiwi was ahead of Pulse Energy in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Electric Kiwi’s estimated Share of Search among electricity retailers in New Zealand moved from 7.3% to 11.2%, and its estimated monthly branded searches moved from 26.3K to 48.2K.
- Across the 11 months ending August 2026, Pulse Energy’s estimated Share of Search among electricity retailers in New Zealand moved from 4.3% to 4.5%, and its estimated monthly branded searches moved from 15.3K to 19.6K.
How did search popularity change for New Zealand electricity retailers in August 2026?
2 changes
In August 2026, Electric Kiwi overtook Powershop to rank 4th among electricity retailers in New Zealand, at 11.2%.
Estimated monthly branded searches for Pulse Energy in New Zealand rose 27.9% over 11 measured months, from 15.3K to 19.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Electric Kiwi’s and Pulse Energy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Electric Kiwi
12 branded search terms
- Electric Kiwi
- Electric Kiwi Hour of Power
- Electric Kiwi NZ
- Electric Kiwi plans
- Electric Kiwi power plans
- Electric Kiwi prices
- Electric Kiwi rates
- Electric Kiwi review
- Electric Kiwi reviews
- Kiwi Electric
- Kiwi Electric plans
- Kiwi Electric rates
Pulse Energy
7 branded search terms
- Grey Power Electricity
- Grey Power Pulse Energy
- Pulse Energy
- Pulse Energy NZ
- Pulse Energy plans
- Pulse Energy rates
- Pulse Energy reviews
Put your own brand in this comparison
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