Education Personnel vs Jitbug:Which is more popular?
In September 2026, Jitbug had more branded searches than Education Personnel among education recruitment agencies in New Zealand. Jitbug had about 720 branded searches, while Education Personnel had 20. Jitbug made up 39.8% of all education recruitment agency searches we track, and Education Personnel accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about education recruitment agencies, Education Personnel appeared in four of the five answers and Jitbug in two. Education Personnel was mentioned before Jitbug in every answer that named either.
Who do people search for more?
Jitbug, about 36 searches for every 1 for Education Personnel
Who does AI mention more?
Education Personnel, mentioned in 4 of 5 answers, Jitbug in 2
Who does AI recommend more?
Education Personnel, named ahead of Jitbug in 4 of 4 answers
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Top education recruitment agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Education Personnel was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Jitbug was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Education Personnel was listed before Jitbug in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Prospero Teaching5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ANZUK Education4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Education Personnel4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Talk Recruitment3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Jitbug2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Aroha Consulting1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about education recruitment agencies
5 answers
Asked ChatGPT
“Which education recruitment agency should I hire in New Zealand?”
Asked ChatGPT
“What are the best education recruitment agencies in New Zealand?”
Asked ChatGPT
“What's the best education recruitment agency in New Zealand for teachers and leaders?”
Searched Google, AI Overview
“education recruitment agencies nz”
Searched Google, AI Overview
“teacher recruitment nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Education Personnel or Jitbug more popular in search?
This chart shows how often people search Google for Education Personnel and Jitbug by name. Each line represents a brand's share of searches for all six education recruitment agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Jitbug, Education Personnel. The figures are in the table below the chart.
View monthly share of searches table
| Month | Jitbug | Talk Recruitment | Aroha Consulting | Prospero Teaching | ANZUK Education | Education Personnel |
|---|---|---|---|---|---|---|
| Oct 2025 | 45.4% | 25.3% | 8.8% | 8.8% | 9.3% | 2.6% |
| Nov 2025 | 59.6% | 18.3% | 6.4% | 6.4% | 6.9% | 2.3% |
| Dec 2025 | 54.5% | 16.7% | 6.8% | 8.3% | 11.4% | 2.3% |
| Jan 2026 | 51% | 25% | 5.6% | 7.1% | 9.2% | 2% |
| Feb 2026 | 48.9% | 27.2% | 7.8% | 7.8% | 6.7% | 1.7% |
| Mar 2026 | 45.5% | 27.3% | 9.5% | 7.7% | 8.2% | 1.8% |
| Apr 2026 | 42.4% | 28.8% | 8.2% | 8.2% | 10.6% | 1.8% |
| May 2026 | 42.5% | 28.5% | 10.1% | 6.8% | 10.6% | 1.4% |
| Jun 2026 | 43.3% | 29.6% | 8.4% | 8.4% | 8.4% | 2% |
| Jul 2026 | 41.4% | 28.2% | 8% | 8% | 12.6% | 1.7% |
| Aug 2026 | 40.4% | 27.5% | 14.6% | 6.2% | 9.6% | 1.7% |
| Sep 2026 | 39.8% | 27.1% | 14.4% | 9.4% | 8.3% | 1.1% |
How has the Education Personnel and Jitbug comparison changed over the last 12 months?
3 findings
- Jitbug was ahead of Education Personnel in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Education Personnel’s share of searches among education recruitment agencies in New Zealand moved from 2.6% to 1.1%, and its estimated monthly branded searches moved from 50 to 20.
- Across the 12 months ending September 2026, Jitbug’s share of searches among education recruitment agencies in New Zealand moved from 45.4% to 39.8%, and its estimated monthly branded searches moved from 880 to 720.
How did search popularity change for New Zealand education recruitment agencies in September 2026?
2 changes
In September 2026, Jitbug lost share of searches among education recruitment agencies in New Zealand, from 40.4% to 39.8%.
In September 2026, Education Personnel lost share of searches among education recruitment agencies in New Zealand, from 1.7% to 1.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Education Personnel’s and Jitbug’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Education Personnel
1 branded search term
- education personnel
Jitbug
1 branded search term
- jitbug
Other head-to-heads among education recruitment agencies
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