Brandwave

Jitbug vs Talk Recruitment:Which is more popular?

In September 2026, Jitbug had more branded searches than Talk Recruitment among education recruitment agencies in New Zealand. Jitbug had about 720 branded searches, while Talk Recruitment had 490. Jitbug made up 39.8% of all education recruitment agency searches we track, and Talk Recruitment accounted for 27.1%. When we asked ChatGPT and Google AI Overviews about education recruitment agencies, Talk Recruitment appeared in three of the five answers and Jitbug in two. Talk Recruitment was mentioned before Jitbug in two out of three answers that named either.

Among education recruitment agencies in New Zealand in September 2026

Who do people search for more?

Jitbug, about 47% more searches than Talk Recruitment

Jitbug 720 searchesTalk Recruitment 490 searches

Who does AI mention more?

Talk Recruitment, mentioned in 3 of 5 answers, Jitbug in 2

Talk Recruitment in 3 of 5Jitbug in 2 of 5

Who does AI recommend more?

Talk Recruitment, named ahead of Jitbug in 2 of 3 answers

Talk Recruitment first in 2Jitbug first in 1

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Top education recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Talk Recruitment was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Jitbug was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Talk Recruitment was listed before Jitbug in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ANZUK Education1st
  2. Education Personnel2nd
  3. Prospero Teaching3rd
  4. Talk Recruitment4th
  5. Jitbug5th
  6. Aroha Consulting6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Prospero Teaching5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ANZUK Education4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Education Personnel4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Talk Recruitment3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jitbug2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aroha Consulting1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about education recruitment agencies

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Jitbug or Talk Recruitment more popular in search?

This chart shows how often people search Google for Jitbug and Talk Recruitment by name. Each line represents a brand's share of searches for all six education recruitment agencies we track, month by month, from searches in New Zealand.

Jitbug and Talk Recruitment among education recruitment agencies in New Zealand, by month

Share of searches by month for Jitbug, Talk Recruitment. The figures are in the table below the chart.

View monthly share of searches table
MonthJitbugTalk RecruitmentAroha ConsultingProspero TeachingANZUK EducationEducation Personnel
Oct 202545.4%25.3%8.8%8.8%9.3%2.6%
Nov 202559.6%18.3%6.4%6.4%6.9%2.3%
Dec 202554.5%16.7%6.8%8.3%11.4%2.3%
Jan 202651%25%5.6%7.1%9.2%2%
Feb 202648.9%27.2%7.8%7.8%6.7%1.7%
Mar 202645.5%27.3%9.5%7.7%8.2%1.8%
Apr 202642.4%28.8%8.2%8.2%10.6%1.8%
May 202642.5%28.5%10.1%6.8%10.6%1.4%
Jun 202643.3%29.6%8.4%8.4%8.4%2%
Jul 202641.4%28.2%8%8%12.6%1.7%
Aug 202640.4%27.5%14.6%6.2%9.6%1.7%
Sep 202639.8%27.1%14.4%9.4%8.3%1.1%

How has the Jitbug and Talk Recruitment comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand education recruitment agencies in September 2026?

2 changes
  1. In September 2026, Jitbug lost share of searches among education recruitment agencies in New Zealand, from 40.4% to 39.8%.

  2. Talk Recruitment’s share of searches among education recruitment agencies in New Zealand has lost ground for 3 months in a row, from 29.6% to 27.1% in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Jitbug’s and Talk Recruitment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Jitbug

1 branded search term

  • jitbug

Talk Recruitment

2 branded search terms

  • Talk Recruitment
  • talk recruitment jobs

How the Brand Demand Index is measured

Other head-to-heads among education recruitment agencies

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