How popular isJitbug?
In September 2026, people searched for Jitbug by name about 720 times in New Zealand, an 18.2% decrease from the previous year. These searches made up 39.8% of all New Zealand education recruitment agency searches, placing Jitbug first out of six agencies. When we asked both ChatGPT and Google AI Overviews about education recruitment agencies, Jitbug appeared in two of the five answers and was the fifth most recommended of the six.
Jitbug is the most searched of 6 competitors and the fifth most recommended in AI answers.
JitbugShare of searches 39.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
Talk RecruitmentShare of searches 27.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
Aroha ConsultingShare of searches 14.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
Prospero TeachingShare of searches 9.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
ANZUK EducationShare of searches 8.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
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Top education recruitment agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Jitbug was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Jitbug is the fifth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Prospero Teaching5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ANZUK Education4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Education Personnel4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Talk Recruitment3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Jitbug2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Aroha Consulting1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about education recruitment agencies
5 answers
Asked ChatGPT
“Which education recruitment agency should I hire in New Zealand?”
Asked ChatGPT
“What are the best education recruitment agencies in New Zealand?”
Asked ChatGPT
“What's the best education recruitment agency in New Zealand for teachers and leaders?”
Searched Google, AI Overview
“education recruitment agencies nz”
Searched Google, AI Overview
“teacher recruitment nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which education recruitment agencies compete with Jitbug?
Share of searches by month for Jitbug, Talk Recruitment, Aroha Consulting, Prospero Teaching, ANZUK Education. The figures are in the table below the chart.
View monthly share of searches table
| Month | Jitbug | Talk Recruitment | Aroha Consulting | Prospero Teaching | ANZUK Education | Education Personnel |
|---|---|---|---|---|---|---|
| Oct 2025 | 45.4% | 25.3% | 8.8% | 8.8% | 9.3% | 2.6% |
| Nov 2025 | 59.6% | 18.3% | 6.4% | 6.4% | 6.9% | 2.3% |
| Dec 2025 | 54.5% | 16.7% | 6.8% | 8.3% | 11.4% | 2.3% |
| Jan 2026 | 51% | 25% | 5.6% | 7.1% | 9.2% | 2% |
| Feb 2026 | 48.9% | 27.2% | 7.8% | 7.8% | 6.7% | 1.7% |
| Mar 2026 | 45.5% | 27.3% | 9.5% | 7.7% | 8.2% | 1.8% |
| Apr 2026 | 42.4% | 28.8% | 8.2% | 8.2% | 10.6% | 1.8% |
| May 2026 | 42.5% | 28.5% | 10.1% | 6.8% | 10.6% | 1.4% |
| Jun 2026 | 43.3% | 29.6% | 8.4% | 8.4% | 8.4% | 2% |
| Jul 2026 | 41.4% | 28.2% | 8% | 8% | 12.6% | 1.7% |
| Aug 2026 | 40.4% | 27.5% | 14.6% | 6.2% | 9.6% | 1.7% |
| Sep 2026 | 39.8% | 27.1% | 14.4% | 9.4% | 8.3% | 1.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.8% | 720 | 0% | -0.7 points | |
| 2, held 2nd | 27.1% | 490 | 0% | -0.5 points | |
| 3, held 3rd | 14.4% | 260 | 0% | -0.2 points | |
| 4, moved from 5th to 4th | 9.4% | 170 | +54.5% | +3.2 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 8.3% | 150 | -11.8% | -1.3 pointsmoved from 4th to 5th | |
| 6, held 6th | 1.1% | 20 | -33.3% | -0.6 points |
1.
Jitbug39.8%
Held 1st. 720 estimated branded searches, 0% vs prior month. Share -0.7 points.
27.1%
Held 2nd. 490 estimated branded searches, 0% vs prior month. Share -0.5 points.
14.4%
Held 3rd. 260 estimated branded searches, 0% vs prior month. Share -0.2 points.
9.4%
Moved from 5th to 4th. 170 estimated branded searches, +54.5% vs prior month. Share +3.2 points.
8.3%
Moved from 4th to 5th. 150 estimated branded searches, -11.8% vs prior month. Share -1.3 points.
1.1%
Held 6th. 20 estimated branded searches, -33.3% vs prior month. Share -0.6 points.
Compare popularity between Jitbug and its closest rivals
Every comparison with Jitbug
4 comparisons
How has branded search demand for Jitbug changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Jitbug in New Zealand fell from 880 to 720.
- Across the 12 months ending September 2026, Jitbug’s share of searches among education recruitment agencies in New Zealand decreased from 45.4% to 39.8%.
- Across the 12 months ending September 2026, Jitbug’s share of searches among education recruitment agencies in New Zealand peaked at 59.6% in November 2025 and was lowest at 39.8% in September 2026.
How did search popularity change for New Zealand education recruitment agencies in September 2026?
6 changes
In September 2026, Prospero Teaching overtook ANZUK Education to rank 4th among education recruitment agencies in New Zealand, with 9.4% of the searches.
In September 2026, ANZUK Education lost share of searches among education recruitment agencies in New Zealand, from 9.6% to 8.3%.
In September 2026, Jitbug lost share of searches among education recruitment agencies in New Zealand, from 40.4% to 39.8%.
In September 2026, Education Personnel lost share of searches among education recruitment agencies in New Zealand, from 1.7% to 1.1%.
Talk Recruitment’s share of searches among education recruitment agencies in New Zealand has lost ground for 3 months in a row, from 29.6% to 27.1% in September 2026.
Estimated monthly branded searches for Aroha Consulting in New Zealand rose 52.9% over 12 measured months, from 170 to 260 in September 2026.
How are Jitbug’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Jitbug’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- jitbug
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