Aroha Consulting vs Jitbug:Which is more popular?
In September 2026, Jitbug had more branded searches than Aroha Consulting among education recruitment agencies in New Zealand. Jitbug had about 720 branded searches, while Aroha Consulting had 260. Jitbug made up 39.8% of all education recruitment agency searches we track, and Aroha Consulting accounted for 14.4%. When we asked ChatGPT and Google AI Overviews about education recruitment agencies, Jitbug appeared in two of the five answers and Aroha Consulting in one. Jitbug was mentioned before Aroha Consulting in two out of three answers that named either.
Who do people search for more?
Jitbug, about 3 searches for every 1 for Aroha Consulting
Who does AI mention more?
Jitbug, mentioned in 2 of 5 answers, Aroha Consulting in 1
Who does AI recommend more?
Jitbug, named ahead of Aroha Consulting in 2 of 3 answers
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Top education recruitment agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Jitbug was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Aroha Consulting was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Jitbug was listed before Aroha Consulting in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Prospero Teaching5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ANZUK Education4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Education Personnel4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Talk Recruitment3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Jitbug2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Aroha Consulting1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about education recruitment agencies
5 answers
Asked ChatGPT
“Which education recruitment agency should I hire in New Zealand?”
Asked ChatGPT
“What are the best education recruitment agencies in New Zealand?”
Asked ChatGPT
“What's the best education recruitment agency in New Zealand for teachers and leaders?”
Searched Google, AI Overview
“education recruitment agencies nz”
Searched Google, AI Overview
“teacher recruitment nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Aroha Consulting or Jitbug more popular in search?
This chart shows how often people search Google for Aroha Consulting and Jitbug by name. Each line represents a brand's share of searches for all six education recruitment agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Jitbug, Aroha Consulting. The figures are in the table below the chart.
View monthly share of searches table
| Month | Jitbug | Talk Recruitment | Aroha Consulting | Prospero Teaching | ANZUK Education | Education Personnel |
|---|---|---|---|---|---|---|
| Oct 2025 | 45.4% | 25.3% | 8.8% | 8.8% | 9.3% | 2.6% |
| Nov 2025 | 59.6% | 18.3% | 6.4% | 6.4% | 6.9% | 2.3% |
| Dec 2025 | 54.5% | 16.7% | 6.8% | 8.3% | 11.4% | 2.3% |
| Jan 2026 | 51% | 25% | 5.6% | 7.1% | 9.2% | 2% |
| Feb 2026 | 48.9% | 27.2% | 7.8% | 7.8% | 6.7% | 1.7% |
| Mar 2026 | 45.5% | 27.3% | 9.5% | 7.7% | 8.2% | 1.8% |
| Apr 2026 | 42.4% | 28.8% | 8.2% | 8.2% | 10.6% | 1.8% |
| May 2026 | 42.5% | 28.5% | 10.1% | 6.8% | 10.6% | 1.4% |
| Jun 2026 | 43.3% | 29.6% | 8.4% | 8.4% | 8.4% | 2% |
| Jul 2026 | 41.4% | 28.2% | 8% | 8% | 12.6% | 1.7% |
| Aug 2026 | 40.4% | 27.5% | 14.6% | 6.2% | 9.6% | 1.7% |
| Sep 2026 | 39.8% | 27.1% | 14.4% | 9.4% | 8.3% | 1.1% |
How has the Aroha Consulting and Jitbug comparison changed over the last 12 months?
3 findings
- Jitbug was ahead of Aroha Consulting in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aroha Consulting’s share of searches among education recruitment agencies in New Zealand moved from 8.8% to 14.4%, and its estimated monthly branded searches moved from 170 to 260.
- Across the 12 months ending September 2026, Jitbug’s share of searches among education recruitment agencies in New Zealand moved from 45.4% to 39.8%, and its estimated monthly branded searches moved from 880 to 720.
How did search popularity change for New Zealand education recruitment agencies in September 2026?
2 changes
In September 2026, Jitbug lost share of searches among education recruitment agencies in New Zealand, from 40.4% to 39.8%.
Estimated monthly branded searches for Aroha Consulting in New Zealand rose 52.9% over 12 measured months, from 170 to 260 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Aroha Consulting’s and Jitbug’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aroha Consulting
1 branded search term
- Aroha Consulting
Jitbug
1 branded search term
- jitbug
Other head-to-heads among education recruitment agencies
- Jitbug vs Talk Recruitment: compare popularity
- Jitbug vs Prospero Teaching: compare popularity
- Jitbug vs ANZUK Education: compare popularity
- Talk Recruitment vs Aroha Consulting: compare popularity
- Talk Recruitment vs Prospero Teaching: compare popularity
- Talk Recruitment vs ANZUK Education: compare popularity
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