Brandwave

ANZUK Education vs Jitbug:Which is more popular?

In September 2026, Jitbug had more branded searches than ANZUK Education among education recruitment agencies in New Zealand. Jitbug had about 720 branded searches, while ANZUK Education had 150. Jitbug made up 39.8% of all education recruitment agency searches we track, and ANZUK Education accounted for 8.3%. When we asked ChatGPT and Google AI Overviews about education recruitment agencies, ANZUK Education appeared in four of the five answers and Jitbug in two. ANZUK Education was mentioned before Jitbug in every answer that named either.

Among education recruitment agencies in New Zealand in September 2026

Who do people search for more?

Jitbug, about 5 searches for every 1 for ANZUK Education

Jitbug 720 searchesANZUK Education 150 searches

Who does AI mention more?

ANZUK Education, mentioned in 4 of 5 answers, Jitbug in 2

ANZUK Education in 4 of 5Jitbug in 2 of 5

Who does AI recommend more?

ANZUK Education, named ahead of Jitbug in 4 of 4 answers

ANZUK Education first in 4Jitbug never first

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Top education recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ANZUK Education was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Jitbug was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. ANZUK Education was listed before Jitbug in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ANZUK Education1st
  2. Education Personnel2nd
  3. Prospero Teaching3rd
  4. Talk Recruitment4th
  5. Jitbug5th
  6. Aroha Consulting6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Prospero Teaching5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ANZUK Education4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Education Personnel4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Talk Recruitment3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jitbug2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aroha Consulting1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about education recruitment agencies

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is ANZUK Education or Jitbug more popular in search?

This chart shows how often people search Google for ANZUK Education and Jitbug by name. Each line represents a brand's share of searches for all six education recruitment agencies we track, month by month, from searches in New Zealand.

ANZUK Education and Jitbug among education recruitment agencies in New Zealand, by month

Share of searches by month for Jitbug, ANZUK Education. The figures are in the table below the chart.

View monthly share of searches table
MonthJitbugTalk RecruitmentAroha ConsultingProspero TeachingANZUK EducationEducation Personnel
Oct 202545.4%25.3%8.8%8.8%9.3%2.6%
Nov 202559.6%18.3%6.4%6.4%6.9%2.3%
Dec 202554.5%16.7%6.8%8.3%11.4%2.3%
Jan 202651%25%5.6%7.1%9.2%2%
Feb 202648.9%27.2%7.8%7.8%6.7%1.7%
Mar 202645.5%27.3%9.5%7.7%8.2%1.8%
Apr 202642.4%28.8%8.2%8.2%10.6%1.8%
May 202642.5%28.5%10.1%6.8%10.6%1.4%
Jun 202643.3%29.6%8.4%8.4%8.4%2%
Jul 202641.4%28.2%8%8%12.6%1.7%
Aug 202640.4%27.5%14.6%6.2%9.6%1.7%
Sep 202639.8%27.1%14.4%9.4%8.3%1.1%

How has the ANZUK Education and Jitbug comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand education recruitment agencies in September 2026?

3 changes
  1. In September 2026, Prospero Teaching overtook ANZUK Education to rank 4th among education recruitment agencies in New Zealand, with 9.4% of the searches.

  2. In September 2026, ANZUK Education lost share of searches among education recruitment agencies in New Zealand, from 9.6% to 8.3%.

  3. In September 2026, Jitbug lost share of searches among education recruitment agencies in New Zealand, from 40.4% to 39.8%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using ANZUK Education’s and Jitbug’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ANZUK Education

2 branded search terms

  • Anzuk education
  • anzuk education jobs

Jitbug

1 branded search term

  • jitbug

How the Brand Demand Index is measured

Other head-to-heads among education recruitment agencies

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