Ecotricity vs Powershop:Which is more popular by branded search in New Zealand?
In August 2026, Powershop had more branded searches than Ecotricity among electricity retailers in New Zealand. Powershop was estimated to have 40.1K branded searches compared to Ecotricity’s 8.3K, and held a 9.3% Share of Search versus Ecotricity’s 1.9%.
Follow Ecotricity vs Powershop and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Ecotricity or Powershop?
Compare electricity retailers selling power to New Zealand households, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Powershop, Ecotricity. The figures are in the table below the chart.
View monthly share of search table
| Month | Contact Energy | Genesis Energy | Mercury | Electric Kiwi | Powershop | Meridian Energy | Pulse Energy | Globug | Octopus Energy | Nova Energy | Ecotricity | Toast Electric |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 23% | 19.2% | 19% | 7.3% | 9.1% | 8.3% | 4.3% | 3.6% | 1.2% | 3% | 1.7% | 0.38% |
| Nov 2025 | 21.5% | 17.5% | 21.4% | 6.9% | 10.3% | 7.7% | 5% | 3.3% | 1.3% | 2.8% | 2% | 0.36% |
| Dec 2025 | 24.5% | 16.7% | 20% | 7.7% | 9.6% | 7.2% | 4.7% | 3.8% | 1.2% | 2.6% | 1.7% | 0.34% |
| Jan 2026 | 25.5% | 17.2% | 17.2% | 8% | 10% | 7.5% | 4.8% | 4% | 1.2% | 2.6% | 1.7% | 0.36% |
| Feb 2026 | 25.2% | 17% | 17.8% | 8.1% | 10.3% | 7.4% | 4.9% | 3.3% | 1.2% | 2.7% | 1.6% | 0.42% |
| Mar 2026 | 25.1% | 16.8% | 17.3% | 8.2% | 10.2% | 7.4% | 4.8% | 3.2% | 1.5% | 2.7% | 2.5% | 0.36% |
| Apr 2026 | 23.3% | 15.6% | 19.1% | 9.3% | 11.5% | 6.8% | 4.4% | 3% | 1.4% | 2.5% | 2.7% | 0.3% |
| May 2026 | 22.3% | 18.1% | 18.4% | 8.9% | 11% | 7.8% | 4.4% | 2.9% | 1.6% | 2.3% | 2.1% | 0.29% |
| Jun 2026 | 24.1% | 20.1% | 16.6% | 9.5% | 9.9% | 7.1% | 4% | 2.6% | 1.8% | 2.1% | 1.8% | 0.35% |
| Jul 2026 | 23.8% | 20.7% | 16.7% | 9.4% | 9.5% | 7% | 4.6% | 2.5% | 1.7% | 2% | 1.7% | 0.38% |
| Aug 2026 | 23.1% | 20% | 16.1% | 11.2% | 9.3% | 6.8% | 4.5% | 2.5% | 2% | 2% | 1.9% | 0.56% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Ecotricity and Powershop comparison changed over the last 12 months?
3 findings
- Powershop was ahead of Ecotricity in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ecotricity’s estimated Share of Search among electricity retailers in New Zealand moved from 1.7% to 1.9%, and its estimated monthly branded searches moved from 6.2K to 8.3K.
- Across the 11 months ending August 2026, Powershop’s estimated Share of Search among electricity retailers in New Zealand moved from 9.1% to 9.3%, and its estimated monthly branded searches moved from 32.6K to 40.1K.
How did search popularity change for New Zealand electricity retailers in August 2026?
3 changes
In August 2026, Electric Kiwi overtook Powershop to rank 4th among electricity retailers in New Zealand, at 11.2%.
Powershop’s estimated Share of Search among electricity retailers in New Zealand has lost ground for 3 months in a row, from 11% to 9.3% in August 2026.
In August 2026, Ecotricity fell from 10th to 11th among electricity retailers in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Ecotricity’s and Powershop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ecotricity
6 branded search terms
- Ecotricity
- Ecotricity New Zealand
- Ecotricity NZ
- Ecotricity plans
- Ecotricity rates
- Ecotricity reviews
Powershop
8 branded search terms
- Powershop
- Powershop electricity
- Powershop New Zealand
- Powershop NZ
- Powershop plans
- Powershop price
- Powershop pricing
- Powershop reviews
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.