Ecotricity vs Globug:Which is more popular by branded search in New Zealand?
In August 2026, Globug had more branded searches than Ecotricity among electricity retailers in New Zealand. Globug was estimated to have 10.9K branded searches compared to Ecotricity’s 8.3K, and held a 2.5% Share of Search versus Ecotricity’s 1.9%.
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Which is more popular in search, Ecotricity or Globug?
Compare electricity retailers selling power to New Zealand households, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Globug, Ecotricity. The figures are in the table below the chart.
View monthly share of search table
| Month | Contact Energy | Genesis Energy | Mercury | Electric Kiwi | Powershop | Meridian Energy | Pulse Energy | Globug | Octopus Energy | Nova Energy | Ecotricity | Toast Electric |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 23% | 19.2% | 19% | 7.3% | 9.1% | 8.3% | 4.3% | 3.6% | 1.2% | 3% | 1.7% | 0.38% |
| Nov 2025 | 21.5% | 17.5% | 21.4% | 6.9% | 10.3% | 7.7% | 5% | 3.3% | 1.3% | 2.8% | 2% | 0.36% |
| Dec 2025 | 24.5% | 16.7% | 20% | 7.7% | 9.6% | 7.2% | 4.7% | 3.8% | 1.2% | 2.6% | 1.7% | 0.34% |
| Jan 2026 | 25.5% | 17.2% | 17.2% | 8% | 10% | 7.5% | 4.8% | 4% | 1.2% | 2.6% | 1.7% | 0.36% |
| Feb 2026 | 25.2% | 17% | 17.8% | 8.1% | 10.3% | 7.4% | 4.9% | 3.3% | 1.2% | 2.7% | 1.6% | 0.42% |
| Mar 2026 | 25.1% | 16.8% | 17.3% | 8.2% | 10.2% | 7.4% | 4.8% | 3.2% | 1.5% | 2.7% | 2.5% | 0.36% |
| Apr 2026 | 23.3% | 15.6% | 19.1% | 9.3% | 11.5% | 6.8% | 4.4% | 3% | 1.4% | 2.5% | 2.7% | 0.3% |
| May 2026 | 22.3% | 18.1% | 18.4% | 8.9% | 11% | 7.8% | 4.4% | 2.9% | 1.6% | 2.3% | 2.1% | 0.29% |
| Jun 2026 | 24.1% | 20.1% | 16.6% | 9.5% | 9.9% | 7.1% | 4% | 2.6% | 1.8% | 2.1% | 1.8% | 0.35% |
| Jul 2026 | 23.8% | 20.7% | 16.7% | 9.4% | 9.5% | 7% | 4.6% | 2.5% | 1.7% | 2% | 1.7% | 0.38% |
| Aug 2026 | 23.1% | 20% | 16.1% | 11.2% | 9.3% | 6.8% | 4.5% | 2.5% | 2% | 2% | 1.9% | 0.56% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Ecotricity and Globug comparison changed over the last 12 months?
3 findings
- Globug was ahead of Ecotricity in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ecotricity’s estimated Share of Search among electricity retailers in New Zealand moved from 1.7% to 1.9%, and its estimated monthly branded searches moved from 6.2K to 8.3K.
- Across the 11 months ending August 2026, Globug’s estimated Share of Search among electricity retailers in New Zealand moved from 3.6% to 2.5%, and its estimated monthly branded searches moved from 13K to 10.9K.
How did search popularity change for New Zealand electricity retailers in August 2026?
2 changes
In August 2026, Ecotricity fell from 10th to 11th among electricity retailers in New Zealand.
Estimated monthly branded searches for Globug in New Zealand fell 16.3% over 11 measured months, from 13K to 10.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Ecotricity’s and Globug’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ecotricity
6 branded search terms
- Ecotricity
- Ecotricity New Zealand
- Ecotricity NZ
- Ecotricity plans
- Ecotricity rates
- Ecotricity reviews
Globug
4 branded search terms
- Globug
- Globug energy
- Globug NZ
- Globug power
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