Brandwave

Easy Freight vs Rocket Freight International:Which is more popular?

In September 2026, Rocket Freight International had more branded searches than Easy Freight among customs brokers in New Zealand. Rocket Freight International had about 210 branded searches, while Easy Freight had 110. Rocket Freight International made up 0.44% of all customs broker searches we track, and Easy Freight accounted for 0.23%. When we asked ChatGPT and Google AI Overviews about customs brokers, Easy Freight appeared in all five answers and Rocket Freight International in three. Easy Freight was mentioned before Rocket Freight International in every answer.

Among customs brokers in New Zealand in September 2026

Who do people search for more?

Rocket Freight International, about 91% more searches than Easy Freight

Rocket Freight International 210 searchesEasy Freight 110 searches

Who does AI mention more?

Easy Freight, mentioned in every answer we collected

Easy Freight in 5 of 5Rocket Freight International in 3 of 5

Who does AI recommend more?

Easy Freight, named ahead of Rocket Freight International in every answer

Easy Freight first in 5Rocket Freight International never first

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Top customs brokers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Easy Freight appeared in all five answers. Rocket Freight International was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Easy Freight was listed before Rocket Freight International in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Easy Freight1st
  2. Just Customs2nd
  3. Mainfreight3rd
  4. Rocket Freight International4th
  5. Platinum Freight5th
  6. Mondiale VGL6th
  7. DHL7th
  8. FedEx–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Easy Freight5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Just Customs5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mainfreight3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rocket Freight International3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mondiale VGL2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Platinum Freight2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DHL1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FedEx0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about customs brokers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Easy Freight or Rocket Freight International more popular in search?

This chart shows how often people search Google for Easy Freight and Rocket Freight International by name. Each line represents a brand's share of searches for all eight customs brokers we track, month by month, from searches in New Zealand.

Easy Freight and Rocket Freight International among customs brokers in New Zealand, by month

Share of searches by month for Rocket Freight International, Easy Freight. The figures are in the table below the chart.

View monthly share of searches table
MonthDHLMainfreightFedExMondiale VGLRocket Freight InternationalEasy FreightJust CustomsPlatinum Freight
Oct 202538.4%41.2%17.1%2.7%0.34%0.18%0.04%0.04%
Nov 202535.9%45.3%15.8%2.6%0.31%0.13%0.02%0.02%
Dec 202542.7%38.2%16.2%2.5%0.26%0.13%0.04%0.04%
Jan 202640.6%41.8%14.8%2.2%0.29%0.23%0.04%0.06%
Feb 202640.5%41.8%14.8%2.2%0.35%0.19%0.04%0.06%
Mar 202643.1%37.6%15.9%2.5%0.59%0.2%0.04%0.02%
Apr 202642.3%35.9%18.1%2.9%0.36%0.29%0.04%0.02%
May 202641.9%36%18.2%2.9%0.68%0.23%0.06%0.04%
Jun 202642.7%35.1%17.9%3.4%0.54%0.23%0.04%0.02%
Jul 202641.7%36.3%18.4%2.9%0.36%0.23%0.02%0.06%
Aug 202641.5%36%18.2%3.6%0.44%0.23%0.06%0.04%
Sep 202641.4%36.7%18.2%2.9%0.44%0.23%0.06%0.04%

How has the Easy Freight and Rocket Freight International comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand customs brokers in September 2026?

2 changes

  1. Estimated monthly branded searches for Rocket Freight International in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026.

  2. Estimated monthly branded searches for Easy Freight in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Easy Freight’s and Rocket Freight International’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Easy Freight

1 branded search term

  • easy freight

Rocket Freight International

1 branded search term

  • rocket freight

How the Brand Demand Index is measured

Other head-to-heads among customs brokers

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