Brandwave

Earth Sea Sky vs Icebreaker:Which is more popular by branded search in New Zealand?

In August 2026, Icebreaker had more branded searches than Earth Sea Sky among outdoor clothing brands in New Zealand. Icebreaker was estimated to have 7.9K branded searches compared to Earth Sea Sky’s 2.8K, and held a 2.5% Share of Search versus Earth Sea Sky’s 0.89%.

Share of Search among outdoor clothing brands in New Zealand in August 2026Which is more popular in search, Earth Sea Sky or Icebreaker?
Earth Sea Sky0.89%2.8K searches
vs
Icebreaker2.5%7.9K searches
Add a brand to this comparison

Follow Earth Sea Sky vs Icebreaker and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, Earth Sea Sky or Icebreaker?

Compare the outdoor clothing brands New Zealanders buy jackets, layers and adventure gear from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Earth Sea Sky and Icebreaker among outdoor clothing brands in New Zealand, by month

Share of Search by month for Icebreaker, Earth Sea Sky. The figures are in the table below the chart.

View monthly share of search table
MonthKathmanduMacpacPatagoniaSwanndriArc'teryxThe North FaceIcebreakerColumbiaEarth Sea SkyRab
Oct 202535.7%32.8%11%7.6%5.5%2.9%2.5%0.49%0.97%0.48%
Nov 202539%31.5%9.6%8%5.3%2.8%2.3%0.41%0.72%0.34%
Dec 202539.6%34.4%9.1%6.6%4.7%2.4%1.8%0.43%0.68%0.32%
Jan 202639.2%31.3%11.8%5.4%5.5%3.3%1.7%0.58%0.9%0.41%
Feb 202636.1%31.7%12.5%6.7%5.6%3.2%2%0.65%0.96%0.54%
Mar 202636.4%32.1%11.2%7.8%5%3.2%2.1%0.63%0.95%0.57%
Apr 202638%29%10.9%9.4%5.1%3.3%2.2%0.72%0.89%0.6%
May 202636.1%29.5%9.1%10.2%5%4.8%2.3%1.5%0.93%0.56%
Jun 202636.1%27.9%8.1%10.7%5.9%6.2%1.9%1.7%0.98%0.47%
Jul 202638%26%8.5%9.6%6.3%6.5%2.2%1.2%1.1%0.51%
Aug 202633.9%26%12.8%9.5%8.2%4.8%2.5%0.92%0.89%0.56%
Sep 2026——————————

How has the Earth Sea Sky and Icebreaker comparison changed over the last 12 months?

How did search popularity change for New Zealand outdoor clothing brands in August 2026?

  1. Estimated monthly branded searches for Icebreaker in New Zealand rose 26.2% over 11 measured months, from 6.2K to 7.9K in August 2026.

  2. Estimated monthly branded searches for Earth Sea Sky in New Zealand rose 15% over 11 measured months, from 2.5K to 2.8K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Earth Sea Sky’s and Icebreaker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Earth Sea Sky

10 branded search terms

  • earth sea sky
  • earth sea sky equipment
  • earth sea sky hydrophobia
  • earth sea sky jacket
  • earth sea sky near me
  • earth sea sky nz
  • earth sea sky online
  • earthseasky
  • earthseasky co nz
  • earthseasky nz

Icebreaker

10 branded search terms

  • icebreaker base layer
  • icebreaker clothing
  • icebreaker clothing sale
  • icebreaker jacket
  • icebreaker merino
  • icebreaker merino 260
  • icebreaker merino beanie
  • icebreaker merino wool
  • icebreaker nz
  • icebreaker thermals

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start your marketing record