EA Sports FC vs Mario Kart:Which is more popular by branded search in New Zealand?
In August 2026, Mario Kart had more branded searches than EA Sports FC among video game franchises in New Zealand. Mario Kart was estimated to have 3.6K branded searches compared to EA Sports FC’s 950, and held a 2.2% Share of Search versus EA Sports FC’s 0.6%.
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Which is more popular in search, EA Sports FC or Mario Kart?
Compare the video game franchises New Zealand players search for, buy and follow. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mario Kart, EA Sports FC. The figures are in the table below the chart.
View monthly share of search table
| Month | Grand Theft Auto | Fortnite | Call of Duty | Pokémon | The Legend of Zelda | Mario Kart | EA Sports FC |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.6% | 41.1% | 14.1% | 10.5% | 5.3% | 3.1% | 1.3% |
| Nov 2025 | 32% | 40.1% | 11.2% | 7% | 6.2% | 2.8% | 0.75% |
| Dec 2025 | 27.8% | 39.7% | 13.8% | 8% | 5.4% | 4.6% | 0.75% |
| Jan 2026 | 33.9% | 31.7% | 12.5% | 10.2% | 6.4% | 4.6% | 0.75% |
| Feb 2026 | 33.3% | 36.7% | 9.8% | 11% | 5.5% | 3.1% | 0.59% |
| Mar 2026 | 25.3% | 40.3% | 11.3% | 13.7% | 5.4% | 3.5% | 0.62% |
| Apr 2026 | 31.9% | 33.6% | 11.8% | 12% | 6% | 4% | 0.86% |
| May 2026 | 47.2% | 24.1% | 11.2% | 10.5% | 3.8% | 2.6% | 0.7% |
| Jun 2026 | 64.1% | 14.9% | 10.1% | 6.4% | 2.3% | 1.5% | 0.67% |
| Jul 2026 | 44.1% | 24.8% | 13% | 9.9% | 3.9% | 3% | 1.3% |
| Aug 2026 | 52.6% | 24.6% | 9.8% | 6.9% | 3.3% | 2.2% | 0.6% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the EA Sports FC and Mario Kart comparison changed over the last 12 months?
3 findings
- Mario Kart was ahead of EA Sports FC in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, EA Sports FC’s estimated Share of Search among video game franchises in New Zealand moved from 1.3% to 0.6%, and its estimated monthly branded searches moved from 1.3K to 950.
- Across the 11 months ending August 2026, Mario Kart’s estimated Share of Search among video game franchises in New Zealand moved from 3.1% to 2.2%, and its estimated monthly branded searches moved from 3.1K to 3.6K.
How did search popularity change for New Zealand video game franchises in August 2026?
2 changes
In August 2026, Mario Kart lost estimated Share of Search among video game franchises in New Zealand, from 3% to 2.2%.
In August 2026, EA Sports FC lost estimated Share of Search among video game franchises in New Zealand, from 1.3% to 0.6%.
How each brand is measured
Brandwave collects information about searches that people make online using EA Sports FC’s and Mario Kart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
EA Sports FC
11 branded search terms
- ea com
- ea fc
- ea sports fc
- ea sports fc 24
- ea sports fc 25
- ea sports fc game
- ea sports fc online
- ea sports fc ps5
- ea sports fc video game
- easportsfc
- fc 25
Mario Kart
18 branded search terms
- mario kart
- mario kart 8 deluxe
- mario kart ds
- mario kart game
- mario kart near me
- mario kart new zealand
- mario kart nz
- mario kart online
- mario kart ps5
- mario kart snes
- mario kart switch
- mario kart video game
- mario kart wii
- mariokart
- mariokart 8
- mariokart game
- mariokart ps5
- mariokart video game
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.