Brandwave

Dyson vs Philips:Which is more popular by branded search in New Zealand?

In August 2026, Dyson had more branded searches than Philips among air purifier brands in New Zealand. Dyson was estimated to have 55.6K branded searches compared to Philips’ 19.3K, and held a 73.5% Share of Search versus Philips’ 25.5%.

Share of Search among air purifier brands in New Zealand in August 2026Which is more popular in search, Dyson or Philips?
Dyson73.5%55.6K searches
vs
Philips25.5%19.3K searches
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Which is more popular in search, Dyson or Philips?

Compare the air purifier brands New Zealand households buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Dyson and Philips among air purifier brands in New Zealand, by month

Share of Search by month for Dyson, Philips. The figures are in the table below the chart.

View monthly share of search table
MonthDysonPhilipsLevoitBlueairCoway
Oct 202579.1%20.4%0.24%0.15%0.1%
Nov 202584%15.6%0.16%0.12%0.08%
Dec 202580.2%19.3%0.25%0.11%0.1%
Jan 202677.2%22.2%0.37%0.13%0.13%
Feb 202677.2%21.5%0.67%0.39%0.2%
Mar 202679.2%20%0.55%0.17%0.09%
Apr 202675%23.7%0.96%0.17%0.1%
May 202674.3%24.4%1.1%0.13%0.12%
Jun 202672.9%24.7%2.1%0.2%0.09%
Jul 202675.2%23.2%1.2%0.2%0.11%
Aug 202673.5%25.5%0.7%0.16%0.12%
Sep 2026—————

How has the Dyson and Philips comparison changed over the last 12 months?

  • Dyson was ahead of Philips in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Dyson’s estimated Share of Search among air purifier brands in New Zealand moved from 79.1% to 73.5%, and its estimated monthly branded searches moved from 57K to 55.6K.
  • Across the 11 months ending August 2026, Philips’ estimated Share of Search among air purifier brands in New Zealand moved from 20.4% to 25.5%, and its estimated monthly branded searches moved from 14.7K to 19.3K.

How did search popularity change for New Zealand air purifier brands in August 2026?

  1. In August 2026, Philips gained estimated Share of Search among air purifier brands in New Zealand, from 23.2% to 25.5%.

  2. In August 2026, Dyson lost estimated Share of Search among air purifier brands in New Zealand, from 75.2% to 73.5%.

How each brand is measured

Brandwave collects information about searches that people make online using Dyson’s and Philips’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dyson

26 branded search terms

  • dyson
  • dyson 8
  • dyson air cleaner
  • dyson air filter
  • dyson air wrap
  • dyson airwrap
  • dyson co nz
  • dyson cool fan
  • dyson curling wand
  • dyson fan
  • dyson hair dryer
  • dyson hair styler
  • dyson hot cool fan
  • dyson near me
  • dyson nz
  • dyson online
  • dyson purifier
  • dyson robot vacuum
  • dyson stick vacuum
  • dyson straightener
  • dyson supersonic
  • dyson v10
  • dyson v11
  • dyson v15 detect
  • dyson vacuum
  • dyson vacuum cleaner

Philips

45 branded search terms

  • china philips
  • philips
  • philips 55 inch tv
  • philips 65 inch tv
  • philips 75 inch tv
  • philips air filter
  • philips air fryer
  • philips air fryer briscoes
  • philips air fryer white
  • philips air fryer xl
  • philips air fryer xxl
  • philips air purifier
  • philips airfryer
  • philips airfryer philips
  • philips airfryer rapid air technology
  • philips ambilight tv
  • philips avent bottles
  • philips avent soothie pacifier
  • philips avent sterilizer
  • philips blender
  • philips hue
  • philips hue bridge
  • philips hue bulbs
  • philips hue lights
  • philips hue tv
  • philips kettle
  • philips light bulbs
  • philips lumea
  • philips mixer
  • philips near me
  • philips new zealand
  • philips nz
  • philips oled tv
  • philips one blade
  • philips one blade replacement
  • philips oneblade
  • philips online
  • philips purifier
  • philips razor
  • philips shaver
  • philips sonic air
  • philips toaster
  • philips toothbrush
  • philips trimmer
  • philips tv

How the Brand Demand Index is measured

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