Brandwave

DLA Piper vs MinterEllisonRuddWatts:Which is more popular by branded search in New Zealand?

In August 2026, MinterEllisonRuddWatts had more branded searches than DLA Piper among large commercial law firms in New Zealand. MinterEllisonRuddWatts was estimated to have 2.7K branded searches compared to DLA Piper’s 1.4K, and held an 11.7% Share of Search versus DLA Piper’s 6%.

Share of Search among large commercial law firms in New Zealand in August 2026Which is more popular in search, DLA Piper or MinterEllisonRuddWatts?
DLA Piper6%1.4K searches
vs
MinterEllisonRuddWatts11.7%2.7K searches
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Which is more popular in search, DLA Piper or MinterEllisonRuddWatts?

Compare the largest commercial law firms advising businesses and government in New Zealand, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

DLA Piper and MinterEllisonRuddWatts among large commercial law firms in New Zealand, by month

Share of Search by month for MinterEllisonRuddWatts, DLA Piper. The figures are in the table below the chart.

View monthly share of search table
MonthRussell McVeaghBuddle FindlayChapman TrippSimpson GriersonBell GullyMinterEllisonRuddWattsDentonsDLA Piper
Oct 202515.3%13.2%13.8%15.4%13.3%12.5%11.2%5.2%
Nov 202518.1%12.7%14.9%14.7%12.9%11.2%10.3%5%
Dec 202515.7%13.6%15.8%15.9%12.8%12.1%10.1%4.1%
Jan 202616.4%13.8%12.9%15.9%16.5%10.6%9%5%
Feb 202616.6%13.9%13.6%13.6%13.6%12.7%10.3%5.7%
Mar 202613.9%13.8%13.6%13.9%14.4%11%9.9%9.3%
Apr 202615.1%12.6%14.6%14.6%15.4%11.6%9.8%6.4%
May 202614.2%12.4%14%14.2%17.8%11.6%10.5%5.3%
Jun 202615.5%13.8%13%15.4%14.5%11.6%10.2%6%
Jul 202616.7%14.1%13.6%16.3%14.3%10.6%7.8%6.5%
Aug 202615.7%15.1%15.1%14.9%13%11.7%8.7%6%
Sep 2026————————

How has the DLA Piper and MinterEllisonRuddWatts comparison changed over the last 12 months?

How did search popularity change for New Zealand large commercial law firms in August 2026?

  1. In August 2026, MinterEllisonRuddWatts gained estimated Share of Search among large commercial law firms in New Zealand, from 10.6% to 11.7%.

  2. In August 2026, DLA Piper lost estimated Share of Search among large commercial law firms in New Zealand, from 6.5% to 6%.

How each brand is measured

Brandwave collects information about searches that people make online using DLA Piper’s and MinterEllisonRuddWatts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DLA Piper

5 branded search terms

  • DLA Piper
  • dla piper auckland
  • dla piper new zealand
  • dla piper nz
  • dla piper wellington

MinterEllisonRuddWatts

13 branded search terms

  • Minter Ellison
  • minter ellison auckland
  • minter ellison lawyers
  • minter ellison nz
  • minter ellison rudd watts
  • minter ellison rudd watts auckland
  • minter ellison rudd watts wellington
  • minter ellison wellington
  • minterellison
  • minterellison auckland
  • minterellison nz
  • minterellison rudd watts
  • MinterEllisonRuddWatts

How the Brand Demand Index is measured

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