Digital Pie vs Likeable Lab:Which is more popular by branded search in New Zealand?
In August 2026, Likeable Lab had more branded searches than Digital Pie among tauranga digital marketing agencies in New Zealand. Likeable Lab was estimated to have 200 branded searches compared to Digital Pie’s 150, and held a 29% Share of Search versus Digital Pie’s 21.7%.
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Which is more popular in search, Digital Pie or Likeable Lab?
Compare Tauranga digital marketing agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Likeable Lab, Digital Pie. The figures are in the table below the chart.
View monthly share of search table
| Month | Collab Digital | Likeable Lab | Digital Pie | dd Marketing |
|---|---|---|---|---|
| Oct 2025 | 32.6% | 34.9% | 31.4% | 1.2% |
| Nov 2025 | 29.7% | 35.9% | 34.4% | 0% |
| Dec 2025 | 28.3% | 37% | 32.6% | 2.2% |
| Jan 2026 | 37.7% | 37.7% | 24.6% | 0% |
| Feb 2026 | 30.7% | 38.7% | 30.7% | 0% |
| Mar 2026 | 37.8% | 37.8% | 24.4% | 0% |
| Apr 2026 | 39.3% | 42.9% | 17.9% | 0% |
| May 2026 | 36.5% | 38.5% | 23.1% | 1.9% |
| Jun 2026 | 29.1% | 55.7% | 15.2% | 0% |
| Jul 2026 | 50% | 28.6% | 21.4% | 0% |
| Aug 2026 | 49.3% | 29% | 21.7% | 0% |
| Sep 2026 | — | — | — | — |
How has the Digital Pie and Likeable Lab comparison changed over the last 12 months?
3 findings
- Likeable Lab was ahead of Digital Pie in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Digital Pie’s estimated Share of Search among tauranga digital marketing agencies in New Zealand moved from 31.4% to 21.7%, and its estimated monthly branded searches moved from 270 to 150.
- Across the 11 months ending August 2026, Likeable Lab’s estimated Share of Search among tauranga digital marketing agencies in New Zealand moved from 34.9% to 29%, and its estimated monthly branded searches moved from 300 to 200.
How did search popularity change for New Zealand tauranga digital marketing agencies in August 2026?
2 changes
Estimated monthly branded searches for Digital Pie in New Zealand fell 44.4% over 11 measured months, from 270 to 150 in August 2026.
Estimated monthly branded searches for Likeable Lab in New Zealand fell 33.3% over 11 measured months, from 300 to 200 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Digital Pie’s and Likeable Lab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Digital Pie
3 branded search terms
- digital pie
- digital pie tauranga
- digitalpie
Likeable Lab
3 branded search terms
- likeable lab
- likeable lab hamilton
- likeable lab tauranga
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.