Collab Digital vs Digital Pie:Which is more popular by branded search in New Zealand?
In August 2026, Collab Digital had more branded searches than Digital Pie among tauranga digital marketing agencies in New Zealand. Collab Digital was estimated to have 340 branded searches compared to Digital Pie’s 150, and held a 49.3% Share of Search versus Digital Pie’s 21.7%.
Follow Collab Digital vs Digital Pie and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Collab Digital or Digital Pie?
Compare Tauranga digital marketing agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Collab Digital, Digital Pie. The figures are in the table below the chart.
View monthly share of search table
| Month | Collab Digital | Likeable Lab | Digital Pie | dd Marketing |
|---|---|---|---|---|
| Oct 2025 | 32.6% | 34.9% | 31.4% | 1.2% |
| Nov 2025 | 29.7% | 35.9% | 34.4% | 0% |
| Dec 2025 | 28.3% | 37% | 32.6% | 2.2% |
| Jan 2026 | 37.7% | 37.7% | 24.6% | 0% |
| Feb 2026 | 30.7% | 38.7% | 30.7% | 0% |
| Mar 2026 | 37.8% | 37.8% | 24.4% | 0% |
| Apr 2026 | 39.3% | 42.9% | 17.9% | 0% |
| May 2026 | 36.5% | 38.5% | 23.1% | 1.9% |
| Jun 2026 | 29.1% | 55.7% | 15.2% | 0% |
| Jul 2026 | 50% | 28.6% | 21.4% | 0% |
| Aug 2026 | 49.3% | 29% | 21.7% | 0% |
| Sep 2026 | — | — | — | — |
How has the Collab Digital and Digital Pie comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Digital Pie took it in November 2025, Collab Digital took it in January 2026.
- Across the 11 months ending August 2026, Collab Digital’s estimated Share of Search among tauranga digital marketing agencies in New Zealand moved from 32.6% to 49.3%, and its estimated monthly branded searches moved from 280 to 340.
- Across the 11 months ending August 2026, Digital Pie’s estimated Share of Search among tauranga digital marketing agencies in New Zealand moved from 31.4% to 21.7%, and its estimated monthly branded searches moved from 270 to 150.
How did search popularity change for New Zealand tauranga digital marketing agencies in August 2026?
2 changes
In August 2026, Collab Digital lost estimated Share of Search among tauranga digital marketing agencies in New Zealand, from 50% to 49.3%.
Estimated monthly branded searches for Digital Pie in New Zealand fell 44.4% over 11 measured months, from 270 to 150 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Collab Digital’s and Digital Pie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Collab Digital
3 branded search terms
- collab digital
- collab digital agency
- collab digital tauranga
Digital Pie
3 branded search terms
- digital pie
- digital pie tauranga
- digitalpie
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.