Collab Digital vs Likeable Lab:Which is more popular by branded search in New Zealand?
In August 2026, Collab Digital had more branded searches than Likeable Lab among tauranga digital marketing agencies in New Zealand. Collab Digital was estimated to have 340 branded searches compared to Likeable Lab’s 200, and held a 49.3% Share of Search versus Likeable Lab’s 29%.
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Which is more popular in search, Collab Digital or Likeable Lab?
Compare Tauranga digital marketing agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Collab Digital, Likeable Lab. The figures are in the table below the chart.
View monthly share of search table
| Month | Collab Digital | Likeable Lab | Digital Pie | dd Marketing |
|---|---|---|---|---|
| Oct 2025 | 32.6% | 34.9% | 31.4% | 1.2% |
| Nov 2025 | 29.7% | 35.9% | 34.4% | 0% |
| Dec 2025 | 28.3% | 37% | 32.6% | 2.2% |
| Jan 2026 | 37.7% | 37.7% | 24.6% | 0% |
| Feb 2026 | 30.7% | 38.7% | 30.7% | 0% |
| Mar 2026 | 37.8% | 37.8% | 24.4% | 0% |
| Apr 2026 | 39.3% | 42.9% | 17.9% | 0% |
| May 2026 | 36.5% | 38.5% | 23.1% | 1.9% |
| Jun 2026 | 29.1% | 55.7% | 15.2% | 0% |
| Jul 2026 | 50% | 28.6% | 21.4% | 0% |
| Aug 2026 | 49.3% | 29% | 21.7% | 0% |
| Sep 2026 | — | — | — | — |
How has the Collab Digital and Likeable Lab comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Collab Digital took it in July 2026.
- Across the 11 months ending August 2026, Collab Digital’s estimated Share of Search among tauranga digital marketing agencies in New Zealand moved from 32.6% to 49.3%, and its estimated monthly branded searches moved from 280 to 340.
- Across the 11 months ending August 2026, Likeable Lab’s estimated Share of Search among tauranga digital marketing agencies in New Zealand moved from 34.9% to 29%, and its estimated monthly branded searches moved from 300 to 200.
How did search popularity change for New Zealand tauranga digital marketing agencies in August 2026?
2 changes
In August 2026, Collab Digital lost estimated Share of Search among tauranga digital marketing agencies in New Zealand, from 50% to 49.3%.
Estimated monthly branded searches for Likeable Lab in New Zealand fell 33.3% over 11 measured months, from 300 to 200 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Collab Digital’s and Likeable Lab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Collab Digital
3 branded search terms
- collab digital
- collab digital agency
- collab digital tauranga
Likeable Lab
3 branded search terms
- likeable lab
- likeable lab hamilton
- likeable lab tauranga
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.