Brandwave

How popular isDigital Pie in search?

In August 2026, there were an estimated 150 branded searches for Digital Pie in New Zealand which is down 44.4% over the last 11 months. Digital Pie holds 21.7% estimated Share of Search among New Zealand tauranga digital marketing agencies and is ranked 3rd of 4 competitors for search popularity.

Share of Search, August 2026
  1. Collab Digital49.3%
  2. Likeable Lab29%
  3. Digital Pie21.7%
  4. dd Marketing0%
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Which tauranga digital marketing agencies compete with Digital Pie?

Digital Pie against tauranga digital marketing agencies in New Zealand, by month

Share of Search by month for Collab Digital, Likeable Lab, Digital Pie. The figures are in the table below the chart.

View monthly share of search table
MonthCollab DigitalLikeable LabDigital Piedd Marketing
Oct 202532.6%34.9%31.4%1.2%
Nov 202529.7%35.9%34.4%0%
Dec 202528.3%37%32.6%2.2%
Jan 202637.7%37.7%24.6%0%
Feb 202630.7%38.7%30.7%0%
Mar 202637.8%37.8%24.4%0%
Apr 202639.3%42.9%17.9%0%
May 202636.5%38.5%23.1%1.9%
Jun 202629.1%55.7%15.2%0%
Jul 202650%28.6%21.4%0%
Aug 202649.3%29%21.7%0%
Sep 2026————
  1. held 1st · 340 estimated branded searches · +21.4% vs prior month · -0.7 points

  2. held 2nd · 200 estimated branded searches · +25% vs prior month · +0.4 points

  3. held 3rd · 150 estimated branded searches · +25% vs prior month · +0.3 points

  4. held 4th · 0 estimated branded searches · — vs prior month · 0 points

Compare search popularity between Digital Pie and its closest rivals

How has branded search demand for Digital Pie changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Digital Pie in New Zealand fell from 270 to 150.
  • Across the 11 months ending August 2026, Digital Pie’s estimated Share of Search among tauranga digital marketing agencies in New Zealand decreased from 31.4% to 21.7%.
  • Across the 11 months ending August 2026, Digital Pie’s estimated Share of Search among tauranga digital marketing agencies in New Zealand peaked at 34.4% in November 2025 and was lowest at 15.2% in June 2026.

How did search popularity change for New Zealand tauranga digital marketing agencies in August 2026?

  1. In August 2026, Collab Digital lost estimated Share of Search among tauranga digital marketing agencies in New Zealand, from 50% to 49.3%.

  2. Estimated monthly branded searches for dd Marketing in New Zealand fell 100% over 11 measured months, from 10 to 0 in August 2026.

  3. Estimated monthly branded searches for Digital Pie in New Zealand fell 44.4% over 11 measured months, from 270 to 150 in August 2026.

  4. Estimated monthly branded searches for Likeable Lab in New Zealand fell 33.3% over 11 measured months, from 300 to 200 in August 2026.

How is Digital Pie measured?

Brandwave collects information about searches that people make online using Digital Pie’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • digital pie
  • digital pie tauranga
  • digitalpie

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How the Brand Demand Index is measured

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Is Digital Pie your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.