Brandwave

Dewulf vs Massey Ferguson:Which is more popular?

In September 2026, Massey Ferguson had more branded searches than Dewulf among potato harvester brands in New Zealand. Massey Ferguson had about 2,500 branded searches, while Dewulf had 10. Massey Ferguson made up 29.4% of all potato harvester brand searches we track, and Dewulf accounted for 0.12%. When we asked ChatGPT and Google AI Overviews about potato harvester brands, Dewulf appeared in four of the five answers and Massey Ferguson in one. Dewulf was mentioned before Massey Ferguson in three out of four answers.

Among potato harvester brands in New Zealand in September 2026

Who do people search for more?

Massey Ferguson, about 250 searches for every 1 for Dewulf

Massey Ferguson 2.5K searchesDewulf 10 searches

Who does AI mention more?

Dewulf, mentioned in 4 of 5 answers, Massey Ferguson in 1

Dewulf in 4 of 5Massey Ferguson in 1 of 5

Who does AI recommend more?

Dewulf, named ahead of Massey Ferguson in 3 of 4 answers

Dewulf first in 3Massey Ferguson first in 1

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Top potato harvester brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dewulf was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Massey Ferguson was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Dewulf was listed before Massey Ferguson in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. GRIMME1st
  2. AVR2nd
  3. Dewulf3rd
  4. Massey Ferguson4th
  5. John Deere5th
  6. Kubota6th
  7. New Holland–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dewulf4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AVR3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GRIMME3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • John Deere1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Massey Ferguson1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kubota1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • New Holland0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about potato harvester brands

5 answers
  • Asked ChatGPT

    “Which potato harvester brand should I buy in New Zealand?”

    1. 1GRIMME
    2. 2AVR
    3. 3Dewulf
  • Asked ChatGPT

    “What are the best potato harvester brands in New Zealand?”

    1. 1GRIMME
    2. 2Dewulf
    3. 3AVR
  • Asked ChatGPT

    “What's the best potato harvester brand in New Zealand for a potato farm?”

    1. 1GRIMME
    2. 2AVR
    3. 3Dewulf
  • Searched Google, AI Overview

    “best potato harvester”

    1. 1Dewulf
  • Searched Google, AI Overview

    “farm machinery nz”

    1. 1Massey Ferguson
    2. 2John Deere
    3. 3Kubota

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Dewulf or Massey Ferguson more popular in search?

This chart shows how often people search Google for Dewulf and Massey Ferguson by name. Each line represents a brand's share of searches for all seven potato harvester brands we track, month by month, from searches in New Zealand.

Dewulf and Massey Ferguson among potato harvester brands in New Zealand, by month

Share of searches by month for Massey Ferguson, Dewulf. The figures are in the table below the chart.

View monthly share of searches table
MonthJohn DeereMassey FergusonKubotaNew HollandAVRGRIMMEDewulf
Oct 202545.2%28.8%15.9%7.5%2.2%0.21%0.1%
Nov 202541.8%29.6%18.1%7.3%2.6%0.4%0.1%
Dec 202547.9%27.8%16.8%5.5%1.6%0.34%0.11%
Jan 202641.3%31.3%17.7%7%2%0.36%0.24%
Feb 202640.1%28.3%22%7%2%0.36%0.12%
Mar 202636.7%26.1%28%6.2%2.2%0.53%0.21%
Apr 202640.4%29.6%21.4%5.7%2.5%0.24%0.12%
May 202639.6%28.7%21.8%6.9%2.5%0.12%0.35%
Jun 202638.4%26.8%24.3%8.1%1.9%0.34%0.22%
Jul 202641.5%29%17.3%8.6%3.1%0.29%0.15%
Aug 202642.5%25.9%19.5%9.1%2.6%0.25%0.13%
Sep 202640.2%29.4%18.1%8.5%3.1%0.59%0.12%

How has the Dewulf and Massey Ferguson comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand potato harvester brands in September 2026?

1 change
  1. In September 2026, Massey Ferguson gained share of searches among potato harvester brands in New Zealand, from 25.9% to 29.4%.

How are branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Dewulf’s and Massey Ferguson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dewulf

1 branded search term

  • dewulf

Massey Ferguson

12 branded search terms

  • 5465 massey ferguson
  • 7614 massey ferguson
  • massey ferguson
  • massey ferguson 135
  • massey ferguson 165
  • massey ferguson 188
  • massey ferguson 28
  • massey ferguson 35
  • massey ferguson 390
  • massey ferguson 65
  • massey ferguson 7615
  • masseyferguson

How the Brand Demand Index is measured

Other head-to-heads among potato harvester brands

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