Devonport Chocolates vs Foundry Chocolate:Which is more popular?
In September 2026, Devonport Chocolates had more branded searches than Foundry Chocolate among artisan chocolatiers in New Zealand. Devonport Chocolates had about 5,400 branded searches, while Foundry Chocolate had 720. Devonport Chocolates made up 16.9% of all artisan chocolatier searches we track, and Foundry Chocolate accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about artisan chocolatiers, Devonport Chocolates and Foundry Chocolate each appeared in two of the five answers. Foundry Chocolate was mentioned before Devonport Chocolates in two out of three answers that named either.
Who do people search for more?
Devonport Chocolates, about 8 searches for every 1 for Foundry Chocolate
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Foundry Chocolate, named ahead of Devonport Chocolates in 2 of 3 answers
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Top artisan chocolatiers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Devonport Chocolates was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Foundry Chocolate was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Foundry Chocolate was listed before Devonport Chocolates in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Wellington Chocolate Factory4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
House of Chocolate3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Devonport Chocolates2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bohemein2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Honest Chocolat2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Foundry Chocolate2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ocho2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lucid Chocolatier2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hogarth Chocolate1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Patagonia Chocolates0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about artisan chocolatiers
5 answers
Asked ChatGPT
“Which artisan chocolatier should I buy in New Zealand?”
Asked ChatGPT
“What are the best artisan chocolatier brands in New Zealand?”
Asked ChatGPT
“What's the best artisan chocolatier in New Zealand for gift boxes?”
Searched Google, AI Overview
“chocolate gifts nz”
Searched Google, AI Overview
“luxury chocolates nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Devonport Chocolates or Foundry Chocolate more popular in search?
This chart shows how often people search Google for Devonport Chocolates and Foundry Chocolate by name. Each line represents a brand's share of searches for all ten artisan chocolatiers we track, month by month, from searches in New Zealand.
Share of searches by month for Devonport Chocolates, Foundry Chocolate. The figures are in the table below the chart.
View monthly share of searches table
| Month | Patagonia Chocolates | Wellington Chocolate Factory | Devonport Chocolates | Bohemein | Honest Chocolat | House of Chocolate | Foundry Chocolate | Ocho | Hogarth Chocolate | Lucid Chocolatier |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.5% | 19.4% | 12.9% | 8.8% | 4.7% | 5.6% | 1.4% | 1.9% | 1.4% | 0.41% |
| Nov 2025 | 46.7% | 17% | 13.9% | 6.4% | 4.9% | 6.2% | 1.5% | 1.5% | 1.5% | 0.36% |
| Dec 2025 | 45.3% | 16.5% | 16.5% | 6.9% | 4.9% | 4.9% | 1.5% | 1.3% | 1.6% | 0.53% |
| Jan 2026 | 46.4% | 20.8% | 13.9% | 7.4% | 4.9% | 2.6% | 1.5% | 1.1% | 1.1% | 0.36% |
| Feb 2026 | 50.8% | 15.1% | 15.1% | 6.8% | 5.5% | 3.7% | 1.1% | 0.98% | 0.75% | 0.25% |
| Mar 2026 | 43.8% | 16% | 16% | 6.7% | 4.6% | 7% | 1.7% | 1.4% | 1.1% | 1.7% |
| Apr 2026 | 49.4% | 18% | 12% | 6.8% | 4.4% | 4.4% | 1.6% | 1.4% | 1.1% | 0.87% |
| May 2026 | 40% | 17.9% | 14.5% | 8.2% | 5.3% | 5.3% | 5.3% | 1.7% | 1.2% | 0.56% |
| Jun 2026 | 33.3% | 22.2% | 18.1% | 9% | 5.3% | 5.3% | 2.4% | 2.1% | 1.6% | 0.7% |
| Jul 2026 | 34.6% | 23% | 15.4% | 8.3% | 6.6% | 5.6% | 2.1% | 2.2% | 1.6% | 0.59% |
| Aug 2026 | 38.9% | 17.4% | 17.4% | 9.6% | 5.1% | 5.1% | 1.9% | 2.8% | 1.2% | 0.55% |
| Sep 2026 | 38% | 20.7% | 16.9% | 7.5% | 6% | 5% | 2.3% | 2.2% | 0.97% | 0.44% |
How has the Devonport Chocolates and Foundry Chocolate comparison changed over the last 12 months?
3 findings
- Devonport Chocolates was ahead of Foundry Chocolate in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Devonport Chocolates’ share of searches among artisan chocolatiers in New Zealand moved from 12.9% to 16.9%, and its estimated monthly branded searches moved from 4.4K to 5.4K.
- Across the 12 months ending September 2026, Foundry Chocolate’s share of searches among artisan chocolatiers in New Zealand moved from 1.4% to 2.3%, and its estimated monthly branded searches moved from 480 to 720.
How did search popularity change for New Zealand artisan chocolatiers in September 2026?
3 changes
In September 2026, Wellington Chocolate Factory overtook Devonport Chocolates to rank 2nd among artisan chocolatiers in New Zealand, with 20.7% of the searches.
In September 2026, Foundry Chocolate rose from 8th to 7th among artisan chocolatiers in New Zealand.
Estimated monthly branded searches for Devonport Chocolates in New Zealand rose 22.7% over 12 measured months, from 4.4K to 5.4K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Devonport Chocolates’ and Foundry Chocolate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Devonport Chocolates
2 branded search terms
- devonport chocolates
- devonportchocolates
Foundry Chocolate
1 branded search term
- foundry chocolate
Other head-to-heads among artisan chocolatiers
- Patagonia Chocolates vs Wellington Chocolate Factory: compare popularity
- Patagonia Chocolates vs Devonport Chocolates: compare popularity
- Patagonia Chocolates vs Bohemein: compare popularity
- Patagonia Chocolates vs Honest Chocolat: compare popularity
- Wellington Chocolate Factory vs Devonport Chocolates: compare popularity
- Wellington Chocolate Factory vs Bohemein: compare popularity
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