Brandwave

Dentons vs MinterEllisonRuddWatts:Which is more popular by branded search in New Zealand?

In August 2026, MinterEllisonRuddWatts had more branded searches than Dentons among large commercial law firms in New Zealand. MinterEllisonRuddWatts was estimated to have 2.7K branded searches compared to Dentons’ 2K, and held an 11.7% Share of Search versus Dentons’ 8.7%.

Share of Search among large commercial law firms in New Zealand in August 2026Which is more popular in search, Dentons or MinterEllisonRuddWatts?
Dentons8.7%2K searches
vs
MinterEllisonRuddWatts11.7%2.7K searches
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Which is more popular in search, Dentons or MinterEllisonRuddWatts?

Compare the largest commercial law firms advising businesses and government in New Zealand, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Dentons and MinterEllisonRuddWatts among large commercial law firms in New Zealand, by month

Share of Search by month for MinterEllisonRuddWatts, Dentons. The figures are in the table below the chart.

View monthly share of search table
MonthRussell McVeaghBuddle FindlayChapman TrippSimpson GriersonBell GullyMinterEllisonRuddWattsDentonsDLA Piper
Oct 202515.3%13.2%13.8%15.4%13.3%12.5%11.2%5.2%
Nov 202518.1%12.7%14.9%14.7%12.9%11.2%10.3%5%
Dec 202515.7%13.6%15.8%15.9%12.8%12.1%10.1%4.1%
Jan 202616.4%13.8%12.9%15.9%16.5%10.6%9%5%
Feb 202616.6%13.9%13.6%13.6%13.6%12.7%10.3%5.7%
Mar 202613.9%13.8%13.6%13.9%14.4%11%9.9%9.3%
Apr 202615.1%12.6%14.6%14.6%15.4%11.6%9.8%6.4%
May 202614.2%12.4%14%14.2%17.8%11.6%10.5%5.3%
Jun 202615.5%13.8%13%15.4%14.5%11.6%10.2%6%
Jul 202616.7%14.1%13.6%16.3%14.3%10.6%7.8%6.5%
Aug 202615.7%15.1%15.1%14.9%13%11.7%8.7%6%
Sep 2026————————

How has the Dentons and MinterEllisonRuddWatts comparison changed over the last 12 months?

How did search popularity change for New Zealand large commercial law firms in August 2026?

  1. In August 2026, MinterEllisonRuddWatts gained estimated Share of Search among large commercial law firms in New Zealand, from 10.6% to 11.7%.

  2. In August 2026, Dentons gained estimated Share of Search among large commercial law firms in New Zealand, from 7.8% to 8.7%.

How each brand is measured

Brandwave collects information about searches that people make online using Dentons’ and MinterEllisonRuddWatts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dentons

11 branded search terms

  • Dentons
  • dentons auckland
  • dentons christchurch
  • dentons kensington swan
  • dentons law
  • dentons law firm
  • dentons lawyers
  • dentons new zealand
  • dentons nz
  • dentons wellington
  • Kensington Swan

MinterEllisonRuddWatts

13 branded search terms

  • Minter Ellison
  • minter ellison auckland
  • minter ellison lawyers
  • minter ellison nz
  • minter ellison rudd watts
  • minter ellison rudd watts auckland
  • minter ellison rudd watts wellington
  • minter ellison wellington
  • minterellison
  • minterellison auckland
  • minterellison nz
  • minterellison rudd watts
  • MinterEllisonRuddWatts

How the Brand Demand Index is measured

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