Dentons vs DLA Piper:Which is more popular by branded search in New Zealand?
In August 2026, Dentons had more branded searches than DLA Piper among large commercial law firms in New Zealand. Dentons was estimated to have 2K branded searches compared to DLA Piper’s 1.4K, and held an 8.7% Share of Search versus DLA Piper’s 6%.
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Which is more popular in search, Dentons or DLA Piper?
Compare the largest commercial law firms advising businesses and government in New Zealand, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dentons, DLA Piper. The figures are in the table below the chart.
View monthly share of search table
| Month | Russell McVeagh | Buddle Findlay | Chapman Tripp | Simpson Grierson | Bell Gully | MinterEllisonRuddWatts | Dentons | DLA Piper |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 15.3% | 13.2% | 13.8% | 15.4% | 13.3% | 12.5% | 11.2% | 5.2% |
| Nov 2025 | 18.1% | 12.7% | 14.9% | 14.7% | 12.9% | 11.2% | 10.3% | 5% |
| Dec 2025 | 15.7% | 13.6% | 15.8% | 15.9% | 12.8% | 12.1% | 10.1% | 4.1% |
| Jan 2026 | 16.4% | 13.8% | 12.9% | 15.9% | 16.5% | 10.6% | 9% | 5% |
| Feb 2026 | 16.6% | 13.9% | 13.6% | 13.6% | 13.6% | 12.7% | 10.3% | 5.7% |
| Mar 2026 | 13.9% | 13.8% | 13.6% | 13.9% | 14.4% | 11% | 9.9% | 9.3% |
| Apr 2026 | 15.1% | 12.6% | 14.6% | 14.6% | 15.4% | 11.6% | 9.8% | 6.4% |
| May 2026 | 14.2% | 12.4% | 14% | 14.2% | 17.8% | 11.6% | 10.5% | 5.3% |
| Jun 2026 | 15.5% | 13.8% | 13% | 15.4% | 14.5% | 11.6% | 10.2% | 6% |
| Jul 2026 | 16.7% | 14.1% | 13.6% | 16.3% | 14.3% | 10.6% | 7.8% | 6.5% |
| Aug 2026 | 15.7% | 15.1% | 15.1% | 14.9% | 13% | 11.7% | 8.7% | 6% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Dentons and DLA Piper comparison changed over the last 12 months?
3 findings
- Dentons was ahead of DLA Piper in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dentons’ estimated Share of Search among large commercial law firms in New Zealand moved from 11.2% to 8.7%, and its estimated monthly branded searches moved from 2.5K to 2K.
- Across the 11 months ending August 2026, DLA Piper’s estimated Share of Search among large commercial law firms in New Zealand moved from 5.2% to 6%, and its estimated monthly branded searches moved from 1.2K to 1.4K.
How did search popularity change for New Zealand large commercial law firms in August 2026?
2 changes
In August 2026, Dentons gained estimated Share of Search among large commercial law firms in New Zealand, from 7.8% to 8.7%.
In August 2026, DLA Piper lost estimated Share of Search among large commercial law firms in New Zealand, from 6.5% to 6%.
How each brand is measured
Brandwave collects information about searches that people make online using Dentons’ and DLA Piper’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dentons
11 branded search terms
- Dentons
- dentons auckland
- dentons christchurch
- dentons kensington swan
- dentons law
- dentons law firm
- dentons lawyers
- dentons new zealand
- dentons nz
- dentons wellington
- Kensington Swan
DLA Piper
5 branded search terms
- DLA Piper
- dla piper auckland
- dla piper new zealand
- dla piper nz
- dla piper wellington
Put your own brand in this comparison
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