Databox vs Whatagraph:Which is more popular in New Zealand?
In October 2026, Databox had more branded searches than Whatagraph among marketing reporting platforms for agencies in New Zealand. Databox had about 110 branded searches, while Whatagraph had 10. Databox made up 5.1% of all marketing reporting platforms for agency searches we track, and Whatagraph accounted for 0.47%. When we asked ChatGPT and Google AI Overviews about marketing reporting platforms for agencies, Whatagraph appeared in three of the four answers and Databox in two. Whatagraph was mentioned before Databox in two out of three answers that named either.
Who do people search for more?
Databox, about 11 searches for every 1 for Whatagraph
Who does AI mention more?
Whatagraph, mentioned in 3 of 4 answers, Databox in 2
Who does AI recommend more?
Whatagraph, named ahead of Databox in 2 of 3 answers
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Top marketing reporting platforms for agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Whatagraph was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Databox was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Whatagraph was listed before Databox in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
AgencyAnalytics1st
Looker Studio2nd
DashThis3rd
Swydo4th- Whatagraph5th
- Databox6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Looker Studio4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- AgencyAnalytics4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- DashThis4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Swydo3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Whatagraph3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Databox2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
See every answer about marketing reporting platforms for agencies
4 answers
Asked ChatGPT
“Which marketing agency reporting platform should I use in New Zealand?”
Asked ChatGPT
“What are the best marketing agency reporting platforms in New Zealand?”
Asked ChatGPT
“What's the best marketing agency reporting platform in New Zealand for a small agency?”
Searched Google, AI Overview
“marketing reporting platforms”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“marketing dashboard software”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Databox or Whatagraph more popular in search?
This chart shows how often people search Google for Databox and Whatagraph by name. Each line represents a brand's share of searches for all six marketing reporting platforms for agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Databox, Whatagraph. The figures are in the table below the chart.
View monthly share of searches table
| Month | Looker Studio | AgencyAnalytics | Databox | Swydo | DashThis | Whatagraph |
|---|---|---|---|---|---|---|
| Nov 2025 | 87.2% | 5.7% | 2.3% | 3% | 1% | 0.67% |
| Dec 2025 | 87.1% | 5.4% | 3.5% | 2% | 0.99% | 0.99% |
| Jan 2026 | 82.6% | 7% | 3.7% | 3.7% | 1.7% | 1.2% |
| Feb 2026 | 84% | 5.9% | 4.6% | 3.8% | 0.84% | 0.84% |
| Mar 2026 | 85.2% | 5.6% | 4.6% | 3% | 0.98% | 0.66% |
| Apr 2026 | 85% | 6.9% | 3.6% | 2.3% | 1.3% | 0.98% |
| May 2026 | 87.8% | 5.7% | 2.4% | 2.4% | 1% | 0.68% |
| Jun 2026 | 86.4% | 5.6% | 3% | 3% | 1% | 1% |
| Jul 2026 | 87% | 4.8% | 3% | 3% | 1.3% | 0.87% |
| Aug 2026 | 82.2% | 6.5% | 4.2% | 5.1% | 1.4% | 0.47% |
| Sep 2026 | 84.2% | 6.7% | 3.3% | 3.3% | 1.4% | 0.96% |
| Oct 2026 | 82.2% | 7.9% | 5.1% | 3.3% | 0.93% | 0.47% |
How has branded search for Databox and Whatagraph changed in New Zealand over the last 12 months?
3 findings
- Databox was ahead of Whatagraph in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Databox’s share of searches among marketing reporting platforms for agencies in New Zealand moved from 2.3% to 5.1%, and its estimated monthly branded searches moved from 70 to 110.
- Across the 12 months ending October 2026, Whatagraph’s share of searches among marketing reporting platforms for agencies in New Zealand moved from 0.67% to 0.47%, and its estimated monthly branded searches moved from 20 to 10.
How did search popularity change for New Zealand marketing reporting platforms for agencies in October 2026?
2 changes
In October 2026, Databox gained share of searches among marketing reporting platforms for agencies in New Zealand, from 3.3% to 5.1%.
Estimated monthly branded searches for Whatagraph in New Zealand fell 50% over 12 measured months, from 20 to 10 in October 2026.
How are Databox’s and Whatagraph’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Databox’s and Whatagraph’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Databox
1 branded search term
- databox
Whatagraph
1 branded search term
- whatagraph
Other head-to-heads among marketing reporting platforms for agencies
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