DAF vs Kenworth:Which is more popular by branded search in New Zealand?
In August 2026, Kenworth had more branded searches than DAF among truck brands in New Zealand. Kenworth was estimated to have 3.8K branded searches compared to DAF’s 280, and held a 36% Share of Search versus DAF’s 2.6%.
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Which is more popular in search, DAF or Kenworth?
Compare the truck brands New Zealand transport and trade businesses buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kenworth, DAF. The figures are in the table below the chart.
View monthly share of search table
| Month | Kenworth | Scania | Hino | Fuso | Isuzu Trucks | UD Trucks | DAF |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.1% | 28.9% | 15.4% | 12.2% | 5.4% | 5.7% | 2.3% |
| Nov 2025 | 29.5% | 26.9% | 12.9% | 18.2% | 5.3% | 5.1% | 2.3% |
| Dec 2025 | 31.6% | 26.2% | 13.7% | 14.3% | 5.4% | 5.9% | 2.9% |
| Jan 2026 | 32.3% | 25.9% | 13.7% | 13.7% | 6.3% | 5.3% | 2.7% |
| Feb 2026 | 30.9% | 24.9% | 14.3% | 14.8% | 6.2% | 6.7% | 2.3% |
| Mar 2026 | 31.2% | 25.3% | 13.5% | 14.8% | 6.5% | 6.6% | 2.2% |
| Apr 2026 | 31.5% | 24.6% | 17.1% | 12.4% | 5.5% | 6.2% | 2.8% |
| May 2026 | 31.7% | 25.4% | 16.6% | 11.9% | 6.3% | 5.6% | 2.6% |
| Jun 2026 | 32.4% | 25.8% | 15.8% | 11.9% | 5.9% | 5.3% | 2.8% |
| Jul 2026 | 34.5% | 23.7% | 15.3% | 12.3% | 6.2% | 5.6% | 2.4% |
| Aug 2026 | 36% | 23.3% | 14.5% | 11.8% | 5.9% | 5.9% | 2.6% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the DAF and Kenworth comparison changed over the last 12 months?
3 findings
- Kenworth was ahead of DAF in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, DAF’s estimated Share of Search among truck brands in New Zealand moved from 2.3% to 2.6%, and its estimated monthly branded searches moved from 270 to 280.
- Across the 11 months ending August 2026, Kenworth’s estimated Share of Search among truck brands in New Zealand moved from 30.1% to 36%, and its estimated monthly branded searches moved from 3.5K to 3.8K.
How did search popularity change for New Zealand truck brands in August 2026?
1 change
In August 2026, Kenworth gained estimated Share of Search among truck brands in New Zealand, from 34.5% to 36%.
How each brand is measured
Brandwave collects information about searches that people make online using DAF’s and Kenworth’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
DAF
2 branded search terms
- daf truck
- daf trucks for sale
Kenworth
19 branded search terms
- c509 kenworth
- k104 kenworth
- k220 kenworth
- kenworth
- kenworth com au
- kenworth emblem
- kenworth k100
- kenworth k108
- kenworth k200
- kenworth k220
- kenworth near me
- kenworth nz
- kenworth t610
- kenworth t659
- kenworth t680
- kenworth t909
- kenworth truck
- kenworth trucks for sale
- kenworth w900
Put your own brand in this comparison
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