Dad's Pies vs Mrs Mac's:Which is more popular in New Zealand?
In October 2026, Dad's Pies had more branded searches than Mrs Mac's among pie brands in New Zealand. Dad's Pies had about 1,380 branded searches, while Mrs Mac's had 620. Dad's Pies made up 14.8% of all pie brand searches we track, and Mrs Mac's accounted for 6.6%. When we asked ChatGPT and Google AI Overviews about pie brands, Dad's Pies appeared in three of the five answers and Mrs Mac's in none.
Who do people search for more?
Dad's Pies, about 2 searches for every 1 for Mrs Mac's
Who does AI mention more?
Dad's Pies, mentioned in 3 of 5 answers, Mrs Mac's in 0
Who does AI recommend more?
Dad's Pies, the only one of the two named
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Top pie brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dad's Pies was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Mrs Mac's did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Eurobake Espresso4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Dad's Pies3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Levain Artisan Bakery3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Big Ben2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jimmy's Pies1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sheffield Pies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mrs Mac's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pukka Pies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ponsonby Pies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pie brands
5 answers
Asked ChatGPT
“Which pie brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best pie brands in New Zealand?”
Asked ChatGPT
“What's the best pie brand in New Zealand for quick lunch?”
Searched Google, AI Overview
“pie brands”
Searched Google, AI Overview
“meat pies nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Dad's Pies or Mrs Mac's more popular in search?
This chart shows how often people search Google for Dad's Pies and Mrs Mac's by name. Each line represents a brand's share of searches for all nine pie brands we track, month by month, from searches in New Zealand.
Share of searches by month for Dad's Pies, Mrs Mac's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Big Ben | Dad's Pies | Sheffield Pies | Mrs Mac's | Jimmy's Pies | Pukka Pies | Ponsonby Pies | Levain Artisan Bakery | Eurobake Espresso |
|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 53.8% | 18.8% | 11.2% | 6.6% | 2.9% | 2.9% | 2.4% | 1.2% | 0.11% |
| Dec 2025 | 47% | 17.3% | 12.4% | 7.8% | 4.9% | 5.9% | 2.6% | 1.7% | 0.37% |
| Jan 2026 | 45.8% | 18.1% | 13.9% | 7.9% | 4.3% | 6.3% | 2.8% | 0.75% | 0.21% |
| Feb 2026 | 49.1% | 17.4% | 13.3% | 6.2% | 3.3% | 7.4% | 2.1% | 1.1% | 0.1% |
| Mar 2026 | 47.6% | 17.3% | 11.2% | 7% | 6.2% | 6.2% | 2.8% | 1.5% | 0.17% |
| Apr 2026 | 45.5% | 16.3% | 15.2% | 6.8% | 5.7% | 6.8% | 2.5% | 1% | 0.28% |
| May 2026 | 49.5% | 15.3% | 11.7% | 7.5% | 4.4% | 5.3% | 2.3% | 3.5% | 0.36% |
| Jun 2026 | 55.4% | 15.7% | 8.1% | 7.4% | 5.5% | 3.6% | 2.4% | 1.6% | 0.28% |
| Jul 2026 | 42.9% | 22.5% | 14.3% | 7.1% | 6.4% | 3.5% | 2.3% | 0.63% | 0.45% |
| Aug 2026 | 39.5% | 13.3% | 8.6% | 5.3% | 3.9% | 3.2% | 1.4% | 19.1% | 5.8% |
| Sep 2026 | 54.1% | 15.5% | 9% | 6.3% | 4.4% | 3.5% | 2.3% | 3.5% | 1.3% |
| Oct 2026 | 51.4% | 14.8% | 13.9% | 6.6% | 5.1% | 3.4% | 2.3% | 1.8% | 0.54% |
How has branded search for Dad's Pies and Mrs Mac's changed in New Zealand over the last 12 months?
3 findings
- Dad's Pies was ahead of Mrs Mac's in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Dad's Pies’ share of searches among pie brands in New Zealand moved from 18.8% to 14.8%, and its estimated monthly branded searches moved from 1.7K to 1.4K.
- Across the 12 months ending October 2026, Mrs Mac's’ share of searches among pie brands in New Zealand held steady at 6.6%, and its estimated monthly branded searches moved from 590 to 620.
How did search popularity change for New Zealand pie brands in October 2026?
1 change
In October 2026, Dad's Pies lost share of searches among pie brands in New Zealand, from 15.5% to 14.8%.
How are Dad's Pies’ and Mrs Mac's’ branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Dad's Pies’ and Mrs Mac's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dad's Pies
3 branded search terms
- dads pies
- dads pies silverdale
- dadspies
Mrs Mac's
3 branded search terms
- mrs macs pies
- mrs macs sausage rolls
- mrsmacs
Other head-to-heads among pie brands
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