Crowe vs Grant Thornton:Which is more popular by branded search in New Zealand?
In August 2026, Grant Thornton had more branded searches than Crowe among accounting and advisory firms in New Zealand. Grant Thornton was estimated to have 2.1K branded searches compared to Crowe’s 50, and held a 5.4% Share of Search versus Crowe’s 0.13%.
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Which is more popular in search, Crowe or Grant Thornton?
Compare accounting, audit, tax, and business advisory firms serving New Zealand organisations, using New Zealand-qualified branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Grant Thornton, Crowe. The figures are in the table below the chart.
View monthly share of search table
| Month | KPMG | Deloitte | PwC | BDO | Baker Tilly Staples Rodway | Grant Thornton | EY | Moore Markhams | RSM | Crowe |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.3% | 22.2% | 15.5% | 10.3% | 6.6% | 4.9% | 4.2% | 2.2% | 2.6% | 0.27% |
| Nov 2025 | 30.7% | 21.1% | 15.2% | 10.5% | 6.4% | 6.5% | 4.6% | 1.8% | 3% | 0.23% |
| Dec 2025 | 31.3% | 22.2% | 14% | 11% | 6.9% | 5.1% | 4.3% | 2.3% | 2.7% | 0.23% |
| Jan 2026 | 28.2% | 24% | 15.1% | 10.3% | 6.7% | 6.3% | 4.6% | 2.2% | 2.4% | 0.22% |
| Feb 2026 | 31.8% | 22.6% | 14.3% | 10% | 5.9% | 5.8% | 4.7% | 2.3% | 2.5% | 0.19% |
| Mar 2026 | 32% | 21.9% | 13.7% | 10% | 6.4% | 4.8% | 6.4% | 1.9% | 2.5% | 0.31% |
| Apr 2026 | 33.5% | 22.4% | 12.8% | 10.1% | 7.1% | 4.5% | 5% | 1.7% | 2.7% | 0.18% |
| May 2026 | 32.3% | 23.1% | 12.5% | 10.7% | 6.8% | 5.1% | 4.9% | 2% | 2.3% | 0.15% |
| Jun 2026 | 39.4% | 20.6% | 11% | 9.1% | 6.5% | 4.5% | 4.4% | 1.9% | 2.4% | 0.16% |
| Jul 2026 | 39.7% | 20.5% | 10.8% | 8.7% | 6.8% | 5.4% | 4.2% | 1.9% | 1.8% | 0.13% |
| Aug 2026 | 34.8% | 21.6% | 15.2% | 9.7% | 6.3% | 5.4% | 4.1% | 1.6% | 1.1% | 0.13% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Crowe and Grant Thornton comparison changed over the last 12 months?
3 findings
- Grant Thornton was ahead of Crowe in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Crowe’s estimated Share of Search among accounting and advisory firms in New Zealand moved from 0.27% to 0.13%, and its estimated monthly branded searches moved from 90 to 50.
- Across the 11 months ending August 2026, Grant Thornton’s estimated Share of Search among accounting and advisory firms in New Zealand moved from 4.9% to 5.4%, and its estimated monthly branded searches moved from 1.7K to 2.1K.
How did search popularity change for New Zealand accounting and advisory firms in August 2026?
2 changes
Estimated monthly branded searches for Grant Thornton in New Zealand rose 25.9% over 11 measured months, from 1.7K to 2.1K in August 2026.
Estimated monthly branded searches for Crowe in New Zealand fell 44.4% over 11 measured months, from 90 to 50 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Crowe’s and Grant Thornton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Crowe
4 branded search terms
- Crowe Auckland
- crowe horwath nz
- Crowe New Zealand
- Crowe NZ
Grant Thornton
7 branded search terms
- Grant Thornton Auckland
- grant thornton chch
- Grant Thornton Christchurch
- grant thornton near me
- grant thornton new zealand
- Grant Thornton NZ
- Grant Thornton Wellington
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