Country Road vs Witchery:Which is more popular by branded search in New Zealand?
In August 2026, Country Road had more branded searches than Witchery among women's fashion retailers in New Zealand. Country Road was estimated to have 89.2K branded searches compared to Witchery’s 26.6K, and held a 10.6% Share of Search versus Witchery’s 3.2%.
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Which is more popular in search, Country Road or Witchery?
Compare the high-street fashion retailers New Zealand women shop for everyday clothing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Country Road, Witchery. The figures are in the table below the chart.
View monthly share of search table
| Month | Cotton On | Glassons | Postie | Country Road | Zara | H&M | Max | Witchery | Seed Heritage |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29% | 23.8% | 11.9% | 10.9% | 8.4% | 7.1% | 3.6% | 3% | 2.5% |
| Nov 2025 | 32.8% | 22.2% | 11.2% | 12.4% | 7.7% | 5.7% | 3% | 2.8% | 2.3% |
| Dec 2025 | 32.8% | 22.7% | 11.2% | 12.5% | 7.2% | 6.2% | 2.8% | 2.3% | 2.3% |
| Jan 2026 | 30.1% | 24.6% | 10.2% | 11.2% | 8.6% | 6.9% | 3.1% | 2.9% | 2.3% |
| Feb 2026 | 30.8% | 25.3% | 10.9% | 10.7% | 8.5% | 6.1% | 2.8% | 3% | 2% |
| Mar 2026 | 30.3% | 24.8% | 11% | 10.9% | 8.5% | 6.3% | 3.3% | 2.9% | 2% |
| Apr 2026 | 29.1% | 23.9% | 12.8% | 11.3% | 8.8% | 6.1% | 3.3% | 2.8% | 1.9% |
| May 2026 | 29.1% | 24% | 12.7% | 11% | 8.5% | 6.1% | 3.2% | 3% | 2.2% |
| Jun 2026 | 31.3% | 22.3% | 12% | 10.1% | 9.6% | 6% | 3.4% | 3% | 2.1% |
| Jul 2026 | 34.8% | 22.1% | 11.6% | 9% | 9.5% | 5.8% | 3% | 2.5% | 1.7% |
| Aug 2026 | 29.4% | 23.5% | 12.1% | 10.6% | 9.2% | 6.2% | 3.6% | 3.2% | 2.2% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Country Road and Witchery comparison changed over the last 12 months?
3 findings
- Country Road was ahead of Witchery in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Country Road’s estimated Share of Search among women's fashion retailers in New Zealand moved from 10.9% to 10.6%, and its estimated monthly branded searches moved from 89.6K to 89.2K.
- Across the 11 months ending August 2026, Witchery’s estimated Share of Search among women's fashion retailers in New Zealand moved from 3% to 3.2%, and its estimated monthly branded searches moved from 24.9K to 26.6K.
How did search popularity change for New Zealand women's fashion retailers in August 2026?
2 changes
In August 2026, Country Road overtook Zara to rank 4th among women's fashion retailers in New Zealand, at 10.6%.
In August 2026, Witchery gained estimated Share of Search among women's fashion retailers in New Zealand, from 2.5% to 3.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Country Road’s and Witchery’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Country Road
27 branded search terms
- country road
- country road belt
- country road botany
- country road cap
- country road clothing
- country road dresses
- country road handbag
- country road home
- country road knits
- country road linen pant
- country road mens
- country road near me
- country road new market
- country road newborn
- country road nz
- country road online
- country road scarves
- country road shop
- country road short
- country road sylvia park
- countryroad
- countryroad clothing
- countryroad co nz
- countryroad dresses
- countryroad nz
- countryroad online
- countryroad outlet
Witchery
19 branded search terms
- witchery
- witchery clothes
- witchery co nz
- witchery dresses
- witchery fashion
- witchery jeans
- witchery knits
- witchery linen pants
- witchery near me
- witchery new in
- witchery nz
- witchery online
- witchery outlet
- witchery pants
- witchery sale
- witchery store
- witchery sunglasses
- witchery sylvia park
- witchery top
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.