Country Road vs Seed Heritage:Which is more popular by branded search in New Zealand?
In August 2026, Country Road had more branded searches than Seed Heritage among women's fashion retailers in New Zealand. Country Road was estimated to have 89.2K branded searches compared to Seed Heritage’s 18.1K, and held a 10.6% Share of Search versus Seed Heritage’s 2.2%.
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Which is more popular in search, Country Road or Seed Heritage?
Compare the high-street fashion retailers New Zealand women shop for everyday clothing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Country Road, Seed Heritage. The figures are in the table below the chart.
View monthly share of search table
| Month | Cotton On | Glassons | Postie | Country Road | Zara | H&M | Max | Witchery | Seed Heritage |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29% | 23.8% | 11.9% | 10.9% | 8.4% | 7.1% | 3.6% | 3% | 2.5% |
| Nov 2025 | 32.8% | 22.2% | 11.2% | 12.4% | 7.7% | 5.7% | 3% | 2.8% | 2.3% |
| Dec 2025 | 32.8% | 22.7% | 11.2% | 12.5% | 7.2% | 6.2% | 2.8% | 2.3% | 2.3% |
| Jan 2026 | 30.1% | 24.6% | 10.2% | 11.2% | 8.6% | 6.9% | 3.1% | 2.9% | 2.3% |
| Feb 2026 | 30.8% | 25.3% | 10.9% | 10.7% | 8.5% | 6.1% | 2.8% | 3% | 2% |
| Mar 2026 | 30.3% | 24.8% | 11% | 10.9% | 8.5% | 6.3% | 3.3% | 2.9% | 2% |
| Apr 2026 | 29.1% | 23.9% | 12.8% | 11.3% | 8.8% | 6.1% | 3.3% | 2.8% | 1.9% |
| May 2026 | 29.1% | 24% | 12.7% | 11% | 8.5% | 6.1% | 3.2% | 3% | 2.2% |
| Jun 2026 | 31.3% | 22.3% | 12% | 10.1% | 9.6% | 6% | 3.4% | 3% | 2.1% |
| Jul 2026 | 34.8% | 22.1% | 11.6% | 9% | 9.5% | 5.8% | 3% | 2.5% | 1.7% |
| Aug 2026 | 29.4% | 23.5% | 12.1% | 10.6% | 9.2% | 6.2% | 3.6% | 3.2% | 2.2% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Country Road and Seed Heritage comparison changed over the last 12 months?
3 findings
- Country Road was ahead of Seed Heritage in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Country Road’s estimated Share of Search among women's fashion retailers in New Zealand moved from 10.9% to 10.6%, and its estimated monthly branded searches moved from 89.6K to 89.2K.
- Across the 11 months ending August 2026, Seed Heritage’s estimated Share of Search among women's fashion retailers in New Zealand moved from 2.5% to 2.2%, and its estimated monthly branded searches moved from 20.3K to 18.1K.
How did search popularity change for New Zealand women's fashion retailers in August 2026?
2 changes
In August 2026, Country Road overtook Zara to rank 4th among women's fashion retailers in New Zealand, at 10.6%.
Estimated monthly branded searches for Seed Heritage in New Zealand fell 11% over 11 measured months, from 20.3K to 18.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Country Road’s and Seed Heritage’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Country Road
27 branded search terms
- country road
- country road belt
- country road botany
- country road cap
- country road clothing
- country road dresses
- country road handbag
- country road home
- country road knits
- country road linen pant
- country road mens
- country road near me
- country road new market
- country road newborn
- country road nz
- country road online
- country road scarves
- country road shop
- country road short
- country road sylvia park
- countryroad
- countryroad clothing
- countryroad co nz
- countryroad dresses
- countryroad nz
- countryroad online
- countryroad outlet
Seed Heritage
20 branded search terms
- seed clothing
- seed clothing dresses
- seed clothing online
- seed clothing store
- seed clothing womens
- seed heritage
- seed heritage clothing
- seed heritage dress
- seed heritage near me
- seed heritage new zealand
- seed heritage nz
- seed heritage online
- seed heritage sale
- seed heritage shop
- seed heritage sylvia park
- seedheritage
- seedheritage clothing
- seedheritage com
- seedheritage nz
- seedheritage online
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.