Brandwave

Contiki vs Grand Pacific Tours:Which is more popular?

In September 2026, Contiki had more branded searches than Grand Pacific Tours among tour operators in New Zealand. Contiki had about 6,120 branded searches, while Grand Pacific Tours had 210. Contiki made up 18.4% of all tour operator searches we track, and Grand Pacific Tours accounted for 0.63%. When we asked ChatGPT and Google AI Overviews about tour operators, Grand Pacific Tours appeared in three of the five answers and Contiki in one. Grand Pacific Tours was mentioned before Contiki in three out of four answers that named either.

Among tour operators in New Zealand in September 2026

Who do people search for more?

Contiki, about 29 searches for every 1 for Grand Pacific Tours

Contiki 6.1K searchesGrand Pacific Tours 210 searches

Who does AI mention more?

Grand Pacific Tours, mentioned in 3 of 5 answers, Contiki in 1

Grand Pacific Tours in 3 of 5Contiki in 1 of 5

Who does AI recommend more?

Grand Pacific Tours, named ahead of Contiki in 3 of 4 answers

Grand Pacific Tours first in 3Contiki first in 1

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Top tour operators in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Grand Pacific Tours was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Contiki was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Grand Pacific Tours was listed before Contiki in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. MoaTrek New Zealand Tours1st
  2. Intrepid Travel2nd
  3. Grand Pacific Tours3rd
  4. AAT Kings4th
  5. G Adventures5th
  6. Cheeky Kiwi Travel6th
  7. Wild Kiwi Adventure Tours6th
  8. Kiwi Experience8th
  9. Contiki9th
  10. Flying Kiwi–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • MoaTrek New Zealand Tours5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Intrepid Travel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • G Adventures3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cheeky Kiwi Travel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AAT Kings3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Grand Pacific Tours3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wild Kiwi Adventure Tours2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Contiki1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kiwi Experience1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Flying Kiwi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about tour operators

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Contiki or Grand Pacific Tours more popular in search?

This chart shows how often people search Google for Contiki and Grand Pacific Tours by name. Each line represents a brand's share of searches for all 14 tour operators we track, month by month, from searches in New Zealand.

Contiki and Grand Pacific Tours among tour operators in New Zealand, by month

Share of searches by month for Contiki, Grand Pacific Tours. The figures are in the table below the chart.

View monthly share of searches table
MonthFlying KiwiRealNZContikiIntrepid TravelG AdventuresKiwi ExperienceTopdeckCheeky Kiwi TravelAAT KingsWild Kiwi Adventure ToursGrand Pacific ToursStrayHaka ToursMoaTrek New Zealand Tours
Oct 20259.2%28.8%24.1%10.3%10%6.3%4.1%2.8%1%0.66%0.82%0.47%1.2%0.28%
Nov 202512.1%26.5%20.7%13.6%10.1%6.8%3.6%2.7%0.87%0.87%0.46%0.38%0.87%0.25%
Dec 202510%32.2%20.6%13.1%8.9%6.9%2.7%2.7%0.58%0.88%0.47%0.22%0.58%0.14%
Jan 20261.7%27.6%23.9%18.2%11.2%8.5%3.7%2.3%0.74%0.74%0.48%0.35%0.48%0.12%
Feb 20268.3%27.5%19.2%15.2%10.9%8.4%3.7%2.8%1.3%1.1%0.59%0.37%0.48%0.25%
Mar 202615.9%28.7%18.3%9.9%9.5%7.2%2.6%2.9%1.7%0.94%0.61%0.44%0.94%0.26%
Apr 20269.3%29.3%22.9%10.7%9.9%4.3%3.2%2.3%1%0.67%0.67%0.32%5.1%0.29%
May 202623.4%21.5%21.6%12.1%9.5%2.6%2.9%1.7%0.92%1.7%0.6%0.29%0.92%0.26%
Jun 202625.4%18.8%23.7%10.6%10.2%2.3%3.2%1.8%1%1.2%0.34%0.34%0.81%0.28%
Jul 202618.3%24.5%25.7%9.7%10.9%2.6%3%2%1.1%0.71%0.37%0.3%0.57%0.3%
Aug 202629.1%21.6%21.8%9.9%7.6%2.7%2.9%1.7%0.76%0.76%0.41%0.21%0.41%0.21%
Sep 202624.4%22.3%18.4%14.7%9.4%3.1%2.7%1.8%0.78%0.78%0.63%0.45%0.33%0.27%

How has the Contiki and Grand Pacific Tours comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand tour operators in September 2026?

3 changes

  1. In September 2026, RealNZ overtook Contiki to rank 2nd among tour operators in New Zealand, with 22.3% of the searches.

  2. In September 2026, Contiki lost share of searches among tour operators in New Zealand, from 21.8% to 18.4%.

  3. Estimated monthly branded searches for Grand Pacific Tours in New Zealand fell 19.2% over 12 measured months, from 260 to 210 in September 2026.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Contiki’s and Grand Pacific Tours’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Contiki

8 branded search terms

  • african contiki
  • contiki
  • contiki euro
  • contiki european tours
  • contiki my
  • contiki tour
  • contiki trip
  • euro contiki

Grand Pacific Tours

1 branded search term

  • grand pacific tours

How the Brand Demand Index is measured

Other head-to-heads among tour operators

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