Brandwave

ClubHub vs Friendly Manager:Which is more popular in New Zealand?

In October 2026, Friendly Manager had more branded searches than ClubHub among sports club management software in New Zealand. Friendly Manager had about 720 branded searches, while ClubHub had 70. Friendly Manager made up 10.7% of all sports club management software searches we track, and ClubHub accounted for 1%. When we asked ChatGPT and Google AI Overviews about sports club management software, ClubHub and Friendly Manager each appeared in two of the four answers. ClubHub and Friendly Manager were each mentioned first in one of the two answers that named either.

Among sports club management software in New Zealand in October 2026

Who do people search for more?

Friendly Manager, about 10 searches for every 1 for ClubHub

Friendly Manager 720 searchesClubHub 70 searches

Who does AI mention more?

Both were mentioned in 2 of 4 answers.

ClubHub in 2 of 4Friendly Manager in 2 of 4

Who does AI recommend more?

Each is named first in 1 of 2 answers.

ClubHub first in 1Friendly Manager first in 1

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Top sports club management software in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, ClubHub and Friendly Manager were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. ClubHub and Friendly Manager were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sporty1st
  2. Hello Club2nd
  3. SportsHQ3rd
  4. Friendly Manager4th
  5. ClubHub5th
  6. ClubSpark–
  7. GameDay–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sporty4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Hello Club2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Friendly Manager2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • SportsHQ2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • ClubHub2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • ClubSpark0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • GameDay0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about sports club management software

4 answers

  • Asked ChatGPT

    “Which sports club management platform should I use in New Zealand?”

    1. 1Sporty
    2. 2SportsHQ

  • Asked ChatGPT

    “What are the best sports club management platforms in New Zealand?”

    1. 1Sporty
    2. 2Hello Club
    3. 3Friendly Manager
    4. 4SportsHQ
    5. 5ClubHub

  • Asked ChatGPT

    “What's the best sports club management platform in New Zealand for a small club?”

    1. 1Sporty
    2. 2Hello Club
    3. 3ClubHub
    4. 4Friendly Manager

  • Searched Google, AI Overview

    “sports club management software”

    1. 1Sporty

  • Searched Google, AI Overview

    “best club management software”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is ClubHub or Friendly Manager more popular in search?

This chart shows how often people search Google for ClubHub and Friendly Manager by name. Each line represents a brand's share of searches for all seven sports club management software we track, month by month, from searches in New Zealand.

ClubHub and Friendly Manager among sports club management software in New Zealand, by month

Share of searches by month for Friendly Manager, ClubHub. The figures are in the table below the chart.

View monthly share of searches table
MonthSportyHello ClubFriendly ManagerSportsHQClubSparkClubHubGameDay
Nov 202557.2%19%9.1%7.4%6.3%0.57%0.38%
Dec 202555%18.8%8.3%10.2%6.1%0.96%0.64%
Jan 202654.3%18.9%10.3%8.4%6.9%1.1%0.21%
Feb 202657.2%18.4%10.8%5.9%6.4%0.92%0.37%
Mar 202663.2%17.4%9.7%4.3%4%0.94%0.4%
Apr 202664%17.9%9.9%2.9%3.6%1.2%0.55%
May 202662.8%21.9%8.1%2.9%3.3%0.55%0.55%
Jun 202661.5%21.3%9.7%2.8%3.4%0.82%0.49%
Jul 202666.1%17.6%6.9%3%4.7%1.2%0.53%
Aug 202660%20.8%9.4%3.4%5.3%0.64%0.48%
Sep 202660.3%16%9.5%4.2%8.7%1.1%0.32%
Oct 202656.1%14.9%10.7%8.8%7.9%1%0.45%

How has branded search for ClubHub and Friendly Manager changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand sports club management software in October 2026?

2 changes

  1. In October 2026, Friendly Manager gained share of searches among sports club management software in New Zealand, from 9.5% to 10.7%.

  2. Estimated monthly branded searches for ClubHub in New Zealand rose 133.3% over 12 measured months, from 30 to 70 in October 2026.

How are ClubHub’s and Friendly Manager’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using ClubHub’s and Friendly Manager’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ClubHub

1 branded search term

  • clubhub

Friendly Manager

2 branded search terms

  • friendly manager
  • friendlymanager

How the Brand Demand Index is measured

Other head-to-heads among sports club management software

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