Brandwave

CleverTap vs MoEngage:Which is more popular?

In September 2026, CleverTap and MoEngage were level in searches among customer engagement platforms in New Zealand, with an estimated 10 branded searches each, at 0.09% of the total each. When we asked ChatGPT and Google AI Overviews about customer engagement platforms, neither CleverTap nor MoEngage appeared in any of the five answers.

Among customer engagement platforms in New Zealand in September 2026

Who do people search for more?

CleverTap and MoEngage are searched for about as often as each other.

CleverTap 10 searchesMoEngage 10 searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

CleverTap in 0 of 5MoEngage in 0 of 5

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Top customer engagement platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither CleverTap nor MoEngage showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Braze1st
  2. HubSpot2nd
  3. Klaviyo2nd
  4. Intercom4th
  5. Customer.io5th
  6. OneSignal6th
  7. Iterable7th
  8. Airship–
  9. CleverTap–
  10. MoEngage–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Klaviyo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Braze3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Intercom3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HubSpot2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Customer.io2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OneSignal1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Iterable1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Airship0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CleverTap0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MoEngage0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about customer engagement platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is CleverTap or MoEngage more popular in search?

This chart shows how often people search Google for CleverTap and MoEngage by name. Each line represents a brand's share of searches for all ten customer engagement platforms we track, month by month, from searches in New Zealand.

CleverTap and MoEngage among customer engagement platforms in New Zealand, by month

Share of searches by month for CleverTap, MoEngage. The figures are in the table below the chart.

View monthly share of searches table
MonthHubSpotKlaviyoOneSignalIterableCustomer.ioAirshipBrazeCleverTapIntercomMoEngage
Oct 202568.7%28.2%1.1%0.88%0.49%0.1%0%0.19%0.1%0.19%
Nov 202568.5%28.4%0.78%0.98%0.69%0.2%0%0.1%0.1%0.2%
Dec 202569.2%27.6%0.87%0.73%0.73%0.29%0%0.15%0.15%0.29%
Jan 202672.6%24.6%0.82%0.92%0.51%0.31%0%0.1%0%0.1%
Feb 202672.3%24.9%1%0.93%0.41%0.1%0%0.1%0.1%0.1%
Mar 202672.2%24.6%1%0.93%0.59%0.17%0%0.25%0.08%0.17%
Apr 202672.3%24.7%0.68%0.94%0.6%0.09%0.09%0.34%0.09%0.17%
May 202668.6%28.9%0.8%0.72%0.4%0.16%0.08%0.08%0.08%0.16%
Jun 202676.3%21.4%0.74%0.59%0.52%0.15%0%0.15%0.07%0.15%
Jul 202668.7%28.5%0.98%0.79%0.49%0.1%0.1%0.1%0.1%0.2%
Aug 202672.5%24.9%0.86%0.6%0.6%0.17%0%0.17%0.09%0.17%
Sep 202672.1%25%1%0.95%0.43%0.09%0.09%0.09%0.09%0.09%

How has the CleverTap and MoEngage comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand customer engagement platforms in September 2026?

2 changes

  1. In September 2026, MoEngage fell from 8th to 10th among customer engagement platforms in New Zealand.

  2. In September 2026, CleverTap fell from 7th to 8th among customer engagement platforms in New Zealand.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using CleverTap’s and MoEngage’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CleverTap

3 branded search terms

  • clevertap
  • clevertap analytics
  • clevertap campaign

MoEngage

1 branded search term

  • moengage

How the Brand Demand Index is measured

Other head-to-heads among customer engagement platforms

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