Clerk vs Frontegg:Which is more popular?
In September 2026, Clerk had more branded searches than Frontegg among authentication platforms in New Zealand. Clerk had about 50 branded searches, while Frontegg had 10. Clerk made up 1.5% of all authentication platform searches we track, and Frontegg accounted for 0.29%. When we asked ChatGPT and Google AI Overviews about authentication platforms, Clerk appeared in one of the five answers and Frontegg in none.
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Top authentication platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Clerk was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Frontegg did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Microsoft Entra ID3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Auth03 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Amazon Cognito3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Microsoft Entra External ID2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Okta1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Clerk1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Firebase1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stytch1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
WorkOS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Frontegg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about authentication platforms
5 answers
Asked ChatGPT
“Which authentication platform should I use in New Zealand?”
Asked ChatGPT
“What are the best authentication platforms in New Zealand?”
Asked ChatGPT
“What's the best authentication platform in New Zealand for login for apps?”
Searched Google, AI Overview
“authentication platform”
Searched Google, AI Overview
“identity platform”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Clerk or Frontegg more popular in search?
This chart shows how often people search Google for Clerk and Frontegg by name. Each line represents a brand's share of searches for all ten authentication platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Clerk, Frontegg. The figures are in the table below the chart.
View monthly share of searches table
| Month | Okta | Microsoft Entra ID | Auth0 | WorkOS | Amazon Cognito | Microsoft Entra External ID | Clerk | Firebase | Stytch | Frontegg |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.8% | 16% | 15.3% | 4.7% | 3.7% | 2.2% | 1.5% | 1.2% | 0.25% | 0.25% |
| Nov 2025 | 54.6% | 14.4% | 16.6% | 4.3% | 3% | 1.6% | 2.4% | 1.9% | 0.82% | 0.27% |
| Dec 2025 | 55.2% | 12.1% | 16.9% | 5.5% | 2.8% | 2.1% | 3.1% | 1.4% | 0.69% | 0.34% |
| Jan 2026 | 55.9% | 13.6% | 17.4% | 4.6% | 2.6% | 1.4% | 2.3% | 1.2% | 0.58% | 0.29% |
| Feb 2026 | 49.3% | 19.3% | 18.1% | 4.5% | 2.4% | 2.7% | 2.4% | 0.89% | 0.3% | 0.3% |
| Mar 2026 | 54.5% | 16% | 16.4% | 4.7% | 3.2% | 1.6% | 2% | 0.9% | 0.45% | 0.23% |
| Apr 2026 | 54.3% | 14.7% | 16.6% | 5.3% | 2.5% | 1.9% | 3% | 1.1% | 0.28% | 0.28% |
| May 2026 | 46.4% | 19.9% | 18.9% | 7.1% | 2.3% | 1.3% | 2.8% | 0.77% | 0.26% | 0.26% |
| Jun 2026 | 49.6% | 21.4% | 15.2% | 6.6% | 1.7% | 1.7% | 1.7% | 1.2% | 0.49% | 0.25% |
| Jul 2026 | 56.4% | 18.9% | 11.8% | 5.4% | 2.6% | 1.2% | 2.1% | 0.94% | 0.47% | 0.24% |
| Aug 2026 | 46.9% | 23.6% | 13.6% | 7.6% | 3.3% | 1.1% | 1.9% | 0.81% | 1.1% | 0.27% |
| Sep 2026 | 43.4% | 21.7% | 17.6% | 7.9% | 4.1% | 1.8% | 1.5% | 1.2% | 0.59% | 0.29% |
How has the Clerk and Frontegg comparison changed over the last 12 months?
3 findings
- Clerk was ahead of Frontegg in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Clerk’s share of searches among authentication platforms in New Zealand held steady at 1.5%, and its estimated monthly branded searches moved from 60 to 50.
- Across the 12 months ending September 2026, Frontegg’s share of searches among authentication platforms in New Zealand moved from 0.25% to 0.29%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for New Zealand authentication platforms in September 2026?
2 changes

In September 2026, Microsoft Entra External ID overtook Clerk to rank 6th among authentication platforms in New Zealand, with 1.8% of the searches.

Estimated monthly branded searches for Clerk in New Zealand fell 16.7% over 12 measured months, from 60 to 50 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Clerk’s and Frontegg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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