Clearhead vs Instep EAP:Which is more popular?
In September 2026, Instep EAP had more branded searches than Clearhead among employee assistance programme providers in New Zealand. Instep EAP had about 150 branded searches, while Clearhead had 60. Instep EAP made up 5.1% of all employee assistance programme provider searches we track, and Clearhead accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about employee assistance programme providers, Clearhead and Instep EAP each appeared in two of the five answers. Clearhead and Instep EAP were each mentioned first in two of the four answers.
Who do people search for more?
Instep EAP, about 3 searches for every 1 for Clearhead
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top employee assistance programme providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Clearhead was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Instep EAP was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Clearhead and Instep EAP were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Habit Health EAP5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Vitae5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
TELUS Health2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Raise Mental Health2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Instep EAP2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Umbrella Wellbeing2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Clearhead2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about employee assistance programme providers
5 answers
Asked ChatGPT
“Which employee assistance programme provider should I use in New Zealand?”
Asked ChatGPT
“What are the best employee assistance programme providers in New Zealand?”
Asked ChatGPT
“What's the best employee assistance programme provider in New Zealand for a workforce?”
Searched Google, AI Overview
“employee assistance programme nz”
Searched Google, AI Overview
“eap services nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Clearhead or Instep EAP more popular in search?
This chart shows how often people search Google for Clearhead and Instep EAP by name. Each line represents a brand's share of searches for all seven employee assistance programme providers we track, month by month, from searches in New Zealand.
Share of searches by month for Instep EAP, Clearhead. The figures are in the table below the chart.
View monthly share of searches table
| Month | TELUS Health | Habit Health EAP | Vitae | Raise Mental Health | Instep EAP | Umbrella Wellbeing | Clearhead |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.1% | 6.5% | 17.4% | 10.4% | 8.3% | 6.1% | 2.2% |
| Nov 2025 | 49.6% | 8.5% | 16.9% | 10.6% | 8.1% | 4.7% | 1.7% |
| Dec 2025 | 50% | 9.1% | 15.2% | 11% | 7.9% | 4.3% | 2.4% |
| Jan 2026 | 53.7% | 8.3% | 17% | 8.3% | 7.3% | 3.2% | 2.3% |
| Feb 2026 | 50.4% | 8.5% | 17.9% | 8.9% | 8.5% | 3.1% | 2.7% |
| Mar 2026 | 51.6% | 10.2% | 13.4% | 9.4% | 7.5% | 5.5% | 2.4% |
| Apr 2026 | 47% | 12.8% | 17.1% | 8.1% | 8.1% | 4.7% | 2.1% |
| May 2026 | 45.6% | 12% | 18.8% | 8.8% | 7.6% | 4.4% | 2.8% |
| Jun 2026 | 43.8% | 21.2% | 14.6% | 8.5% | 7.3% | 2.7% | 1.9% |
| Jul 2026 | 35% | 31.4% | 14.4% | 7.9% | 6.9% | 3.2% | 1.1% |
| Aug 2026 | 38.4% | 35.5% | 10.7% | 5.9% | 5.2% | 2.9% | 1.3% |
| Sep 2026 | 38% | 35.3% | 9.9% | 6.5% | 5.1% | 3.1% | 2.1% |
How has the Clearhead and Instep EAP comparison changed over the last 12 months?
3 findings
- Instep EAP was ahead of Clearhead in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Clearhead’s share of searches among employee assistance programme providers in New Zealand moved from 2.2% to 2.1%, and its estimated monthly branded searches moved from 50 to 60.
- Across the 12 months ending September 2026, Instep EAP’s share of searches among employee assistance programme providers in New Zealand moved from 8.3% to 5.1%, and its estimated monthly branded searches moved from 190 to 150.
How did search popularity change for New Zealand employee assistance programme providers in September 2026?
2 changes
In September 2026, Clearhead gained share of searches among employee assistance programme providers in New Zealand, from 1.3% to 2.1%.
Instep EAP’s share of searches among employee assistance programme providers in New Zealand has lost ground for 3 months in a row, from 7.3% to 5.1% in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Clearhead’s and Instep EAP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Clearhead
3 branded search terms
- clearhead counselling
- clearhead eap
- myclearhead
Instep EAP
3 branded search terms
- instep counselling
- instep eap
- instep programme
Other head-to-heads among employee assistance programme providers
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