Clark vs Sunlight:Which is more popular?
In September 2026, Clark had more branded searches than Sunlight among forklift battery brands in New Zealand. Clark had about 30 branded searches, while Sunlight had 10. Clark made up 0.92% of all forklift battery brand searches we track, and Sunlight accounted for 0.31%. When we asked ChatGPT and Google AI Overviews about forklift battery brands, Sunlight appeared in three of the five answers and Clark in none.
Who do people search for more?
Clark, about 3 searches for every 1 for Sunlight
Who does AI mention more?
Sunlight, mentioned in 3 of 5 answers, Clark in 0
Who does AI recommend more?
Sunlight, the only one of the two named
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Top forklift battery brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sunlight was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Clark did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Crown4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hawker4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Century Batteries3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Sunlight3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Exide2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hyster1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Clark0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about forklift battery brands
5 answers
Asked ChatGPT
“Which forklift battery brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best forklift battery brands in New Zealand?”
Asked ChatGPT
“What's the best forklift battery brand in New Zealand for warehouse shifts?”
Searched Google, AI Overview
“best forklift battery”
Searched Google, AI Overview
“electric forklift battery”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Clark or Sunlight more popular in search?
This chart shows how often people search Google for Clark and Sunlight by name. Each line represents a brand's share of searches for all seven forklift battery brands we track, month by month, from searches in New Zealand.
Share of searches by month for Clark, Sunlight. The figures are in the table below the chart.
View monthly share of searches table
| Month | Century Batteries | Crown | Exide | Clark | Hawker | Hyster | Sunlight |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 75.5% | 15.1% | 6.6% | 1.6% | 0.63% | 0.31% | 0.31% |
| Nov 2025 | 75.9% | 15.2% | 6.6% | 0.95% | 0.63% | 0.32% | 0.32% |
| Dec 2025 | 77.9% | 12.7% | 6.8% | 1.3% | 0.65% | 0.32% | 0.32% |
| Jan 2026 | 74.8% | 15% | 8.1% | 0.93% | 0.62% | 0.31% | 0.31% |
| Feb 2026 | 72.5% | 17.8% | 7.9% | 1.2% | 0% | 0.3% | 0.3% |
| Mar 2026 | 72.1% | 17.7% | 7.8% | 1.2% | 0.6% | 0.3% | 0.3% |
| Apr 2026 | 74.8% | 15% | 8.1% | 0.93% | 0.62% | 0.31% | 0.31% |
| May 2026 | 73.4% | 14.7% | 9.8% | 0.92% | 0.61% | 0.31% | 0.31% |
| Jun 2026 | 73.2% | 14.9% | 9.8% | 0.76% | 0.51% | 0.51% | 0.25% |
| Jul 2026 | 75.3% | 12.5% | 10.1% | 1% | 0.52% | 0.26% | 0.26% |
| Aug 2026 | 71.4% | 14.3% | 11.6% | 1.2% | 0.6% | 0.6% | 0.3% |
| Sep 2026 | 73.4% | 14.7% | 9.8% | 0.92% | 0.61% | 0.31% | 0.31% |
How has the Clark and Sunlight comparison changed over the last 12 months?
3 findings
- Clark was ahead of Sunlight in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Clark’s share of searches among forklift battery brands in New Zealand moved from 1.6% to 0.92%, and its estimated monthly branded searches moved from 50 to 30.
- Across the 12 months ending September 2026, Sunlight’s share of searches among forklift battery brands in New Zealand held steady at 0.31%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for New Zealand forklift battery brands in September 2026?
1 change
Estimated monthly branded searches for Clark in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Clark’s and Sunlight’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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