Brandwave

City Dentists vs Lumino The Dentists:Which is more popular?

In September 2026, Lumino The Dentists had more branded searches than City Dentists among Wellington dental clinics in New Zealand. Lumino The Dentists had about 1,780 branded searches, while City Dentists had 880. Lumino The Dentists made up 19.3% of all Wellington dental clinic searches we track, and City Dentists accounted for 9.6%. When we asked ChatGPT and Google AI Overviews about Wellington dental clinics, City Dentists appeared in three of the four answers and Lumino The Dentists in none.

Among Wellington dental clinics in New Zealand in September 2026

Who do people search for more?

Lumino The Dentists, about 2 searches for every 1 for City Dentists

Lumino The Dentists 1.8K searchesCity Dentists 880 searches

Who does AI mention more?

City Dentists, mentioned in 3 of 4 answers, Lumino The Dentists in 0

City Dentists in 3 of 4Lumino The Dentists in 0 of 4

Who does AI recommend more?

City Dentists, the only one of the two named

City Dentists first in 2Lumino The Dentists never named

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Top Wellington dental clinics in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, City Dentists was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Lumino The Dentists did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wellington Dentists Ltd1st
  2. Johnsonville Dental Centre2nd
  3. City Dentists3rd
  4. Newtown Dental4th
  5. Gentle Dental5th
  6. Lumino The Dentists–
  7. Capital Dental–
  8. Thorndon Dental–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wellington Dentists Ltd3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • City Dentists3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Johnsonville Dental Centre3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Newtown Dental2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Gentle Dental1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lumino The Dentists0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Capital Dental0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Thorndon Dental0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Wellington dental clinics

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is City Dentists or Lumino The Dentists more popular in search?

This chart shows how often people search Google for City Dentists and Lumino The Dentists by name. Each line represents a brand's share of searches for all eight Wellington dental clinics we track, month by month, from searches in New Zealand.

City Dentists and Lumino The Dentists among Wellington dental clinics in New Zealand, by month

Share of searches by month for Lumino The Dentists, City Dentists. The figures are in the table below the chart.

View monthly share of searches table
MonthNewtown DentalWellington Dentists LtdLumino The DentistsGentle DentalCity DentistsCapital DentalThorndon DentalJohnsonville Dental Centre
Oct 202517.2%29.3%17.6%16.3%8.8%6.4%4.3%0.12%
Nov 202520.6%22.5%18.8%15.7%10.4%6.7%5.1%0.12%
Dec 202522.8%25.7%17.7%13.6%9.7%6.5%3.8%0.14%
Jan 202619.5%26.9%17.3%14.7%9.9%7.5%4.1%0.11%
Feb 202618.7%26.2%17.5%14.5%9.6%8.1%5.3%0.11%
Mar 202617.3%24.3%18.9%16.4%10.1%8.1%5%0%
Apr 202620.2%22.7%20%15.9%8.6%7.4%5.1%0.12%
May 202619.1%27.7%19.1%15.1%8.3%6.6%4%0.12%
Jun 202620.6%25.1%19.1%13.9%9.2%7.4%4.5%0.1%
Jul 202618.8%27%18.3%14.9%9.9%6.5%4.5%0.11%
Aug 202618.3%25.9%17.8%17.6%9.5%6.1%4.6%0.11%
Sep 202621.4%20.7%19.3%17.7%9.6%7.3%4%0%

How has the City Dentists and Lumino The Dentists comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Wellington dental clinics in September 2026?

2 changes

  1. In September 2026, Lumino The Dentists gained share of searches among Wellington dental clinics in New Zealand, from 17.8% to 19.3%.

  2. Estimated monthly branded searches for City Dentists in New Zealand rose 22.2% over 12 measured months, from 720 to 880 in September 2026.

How are branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using City Dentists’ and Lumino The Dentists’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

City Dentists

1 branded search term

  • city dentists

Lumino The Dentists

14 branded search terms

  • lumino
  • lumino broadway
  • lumino chartwell
  • lumino chch
  • lumino dental
  • lumino dentist chch
  • lumino dentist everglade
  • lumino five cross roads
  • lumino garden place
  • lumino pitt street
  • lumino symes de silva
  • lumino the terrace
  • lumino wanaka
  • lumino whangarei

How the Brand Demand Index is measured

Other head-to-heads among Wellington dental clinics

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