Cheeky Kiwi Travel vs Contiki:Which is more popular?

Name: Cheeky Kiwi Travel vs Contiki: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Contiki had more branded searches than Cheeky Kiwi Travel among tour operators in New Zealand. Contiki had about 6,120 branded searches, while Cheeky Kiwi Travel had 590. Contiki made up 18.4% of all tour operator searches we track, and Cheeky Kiwi Travel accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about tour operators, Cheeky Kiwi Travel appeared in three of the five answers and Contiki in one. Cheeky Kiwi Travel was mentioned before Contiki in every answer that named either.

Among tour operators in New Zealand in September 2026

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Top tour operators in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cheeky Kiwi Travel was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Contiki was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Cheeky Kiwi Travel was listed before Contiki in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
MoaTrek New Zealand Tours	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Intrepid Travel	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
G Adventures	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Cheeky Kiwi Travel	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
AAT Kings	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Grand Pacific Tours	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Wild Kiwi Adventure Tours	Named in 0 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	2 of 5
Contiki	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Kiwi Experience	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Flying Kiwi	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

MoaTrek New Zealand Tours5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Intrepid Travel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
G Adventures3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cheeky Kiwi Travel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
AAT Kings3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Grand Pacific Tours3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wild Kiwi Adventure Tours2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Contiki1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kiwi Experience1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Flying Kiwi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about tour operators

5 answers

Asked ChatGPT
“Which tour operator should I book in New Zealand?”
Asked ChatGPT
“What are the best tour operators in New Zealand?”
Asked ChatGPT
“What's the best tour operator in New Zealand for guided trips?”
Searched Google, AI Overview
“new zealand tours”
Searched Google, AI Overview
“group tours nz”

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Cheeky Kiwi Travel or Contiki more popular in search?

This chart shows how often people search Google for Cheeky Kiwi Travel and Contiki by name. Each line represents a brand's share of searches for all 14 tour operators we track, month by month, from searches in New Zealand.

Cheeky Kiwi Travel and Contiki among tour operators in New Zealand, by month

Month	Flying Kiwi	RealNZ	Contiki	Intrepid Travel	G Adventures	Kiwi Experience	Topdeck	Cheeky Kiwi Travel	AAT Kings	Wild Kiwi Adventure Tours	Grand Pacific Tours	Stray	Haka Tours	MoaTrek New Zealand Tours
Oct 2025	9.2%	28.8%	24.1%	10.3%	10%	6.3%	4.1%	2.8%	1%	0.66%	0.82%	0.47%	1.2%	0.28%
Nov 2025	12.1%	26.5%	20.7%	13.6%	10.1%	6.8%	3.6%	2.7%	0.87%	0.87%	0.46%	0.38%	0.87%	0.25%
Dec 2025	10%	32.2%	20.6%	13.1%	8.9%	6.9%	2.7%	2.7%	0.58%	0.88%	0.47%	0.22%	0.58%	0.14%
Jan 2026	1.7%	27.6%	23.9%	18.2%	11.2%	8.5%	3.7%	2.3%	0.74%	0.74%	0.48%	0.35%	0.48%	0.12%
Feb 2026	8.3%	27.5%	19.2%	15.2%	10.9%	8.4%	3.7%	2.8%	1.3%	1.1%	0.59%	0.37%	0.48%	0.25%
Mar 2026	15.9%	28.7%	18.3%	9.9%	9.5%	7.2%	2.6%	2.9%	1.7%	0.94%	0.61%	0.44%	0.94%	0.26%
Apr 2026	9.3%	29.3%	22.9%	10.7%	9.9%	4.3%	3.2%	2.3%	1%	0.67%	0.67%	0.32%	5.1%	0.29%
May 2026	23.4%	21.5%	21.6%	12.1%	9.5%	2.6%	2.9%	1.7%	0.92%	1.7%	0.6%	0.29%	0.92%	0.26%
Jun 2026	25.4%	18.8%	23.7%	10.6%	10.2%	2.3%	3.2%	1.8%	1%	1.2%	0.34%	0.34%	0.81%	0.28%
Jul 2026	18.3%	24.5%	25.7%	9.7%	10.9%	2.6%	3%	2%	1.1%	0.71%	0.37%	0.3%	0.57%	0.3%
Aug 2026	29.1%	21.6%	21.8%	9.9%	7.6%	2.7%	2.9%	1.7%	0.76%	0.76%	0.41%	0.21%	0.41%	0.21%
Sep 2026	24.4%	22.3%	18.4%	14.7%	9.4%	3.1%	2.7%	1.8%	0.78%	0.78%	0.63%	0.45%	0.33%	0.27%

How has the Cheeky Kiwi Travel and Contiki comparison changed over the last 12 months?

3 findings

Contiki was ahead of Cheeky Kiwi Travel in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Cheeky Kiwi Travel’s share of searches among tour operators in New Zealand moved from 2.8% to 1.8%, and its estimated monthly branded searches moved from 880 to 590.
Across the 12 months ending September 2026, Contiki’s share of searches among tour operators in New Zealand moved from 24.1% to 18.4%, and its estimated monthly branded searches moved from 7.7K to 6.1K.

How did search popularity change for New Zealand tour operators in September 2026?

3 changes

In September 2026, RealNZ overtook Contiki to rank 2nd among tour operators in New Zealand, with 22.3% of the searches.
In September 2026, Contiki lost share of searches among tour operators in New Zealand, from 21.8% to 18.4%.
Estimated monthly branded searches for Cheeky Kiwi Travel in New Zealand fell 33% over 12 measured months, from 880 to 590 in September 2026.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Cheeky Kiwi Travel’s and Contiki’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.