Caterpillar vs Merrell:Which is more popular?
In September 2026, Merrell had more branded searches than Caterpillar among men's boot brands in New Zealand. Merrell had about 3,480 branded searches, while Caterpillar had 10. Merrell made up 8.7% of all men's boot brand searches we track, and Caterpillar accounted for 0.03%. When we asked ChatGPT and Google AI Overviews about men's boot brands, Merrell appeared in one of the five answers and Caterpillar in none.
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Top men's boot brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Merrell was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Caterpillar did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Blundstone1st
Dr. Martens2nd
Timberland3rd
Red Wing4th
Ariat5th
Mongrel6th
Merrell7th
Caterpillar–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Blundstone5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dr. Martens3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Timberland3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ariat3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Red Wing2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mongrel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Merrell1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Caterpillar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about men's boot brands
5 answers
Asked ChatGPT
“Which men's boot brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best men's boot brands in New Zealand?”
Asked ChatGPT
“What's the best men's boot brand in New Zealand for everyday wear?”
Searched Google, AI Overview
“men's boots nz”
Searched Google, AI Overview
“men's work boots”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Caterpillar or Merrell more popular in search?
This chart shows how often people search Google for Caterpillar and Merrell by name. Each line represents a brand's share of searches for all eight men's boot brands we track, month by month, from searches in New Zealand.
Share of searches by month for Merrell, Caterpillar. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dr. Martens | Timberland | Blundstone | Merrell | Ariat | Red Wing | Mongrel | Caterpillar |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.1% | 21.3% | 9.6% | 7.4% | 6% | 1.8% | 0.87% | 0.02% |
| Nov 2025 | 52.9% | 22.3% | 8.5% | 8.5% | 6.2% | 1.3% | 0.3% | 0.04% |
| Dec 2025 | 54.1% | 23.6% | 8.1% | 7.5% | 5.3% | 1.1% | 0.35% | 0.02% |
| Jan 2026 | 54.6% | 20.6% | 9.2% | 8.2% | 5.7% | 1.4% | 0.36% | 0.02% |
| Feb 2026 | 52.8% | 19.8% | 10.8% | 8.1% | 6.6% | 1.3% | 0.5% | 0.03% |
| Mar 2026 | 54.2% | 20.3% | 11.2% | 6.6% | 5.6% | 1.7% | 0.47% | 0.02% |
| Apr 2026 | 50.4% | 23% | 10.8% | 7.7% | 6.3% | 1.3% | 0.46% | 0.04% |
| May 2026 | 52.1% | 22.9% | 10.8% | 6% | 6.3% | 1.3% | 0.52% | 0.07% |
| Jun 2026 | 55.1% | 19.8% | 11.4% | 6.4% | 5.5% | 1.1% | 0.57% | 0.02% |
| Jul 2026 | 46.8% | 24.9% | 12.6% | 8.2% | 5.6% | 1.4% | 0.47% | 0.02% |
| Aug 2026 | 46.9% | 26.1% | 13.3% | 7.1% | 4.5% | 1.4% | 0.55% | 0.05% |
| Sep 2026 | 49.3% | 22.7% | 12.6% | 8.7% | 4.8% | 1.2% | 0.73% | 0.03% |
How has the Caterpillar and Merrell comparison changed over the last 12 months?
3 findings
- Merrell was ahead of Caterpillar in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Caterpillar’s share of searches among men's boot brands in New Zealand moved from 0.02% to 0.03%, and its estimated monthly branded searches held steady at 10.
- Across the 12 months ending September 2026, Merrell’s share of searches among men's boot brands in New Zealand moved from 7.4% to 8.7%, and its estimated monthly branded searches moved from 3K to 3.5K.
How did search popularity change for New Zealand men's boot brands in September 2026?
1 change
In September 2026, Merrell gained share of searches among men's boot brands in New Zealand, from 7.1% to 8.7%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Caterpillar’s and Merrell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Caterpillar
1 branded search term
- caterpillar mens boot
Merrell
5 branded search terms
- merrell
- merrell hydro moc
- merrell moab
- merrell outlet
- merrell sandals
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