Carl's Jr. vs Subway:Which is more popular by branded search in New Zealand?
In August 2026, Subway had more branded searches than Carl's Jr. among fast food chains in New Zealand. Subway was estimated to have 51.3K branded searches compared to Carl's Jr.’s 36.1K, and held a 4.9% Share of Search versus Carl's Jr.’s 3.4%.
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Which is more popular in search, Carl's Jr. or Subway?
Compare the fast food chains New Zealanders choose between for burgers, chicken, subs and tacos. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Subway, Carl's Jr.. The figures are in the table below the chart.
View monthly share of search table
| Month | KFC | McDonald's | Burger King | Taco Bell | Subway | Wendy's | Popeyes | Carl's Jr. | Pita Pit | Nando's | Zambrero | Mexicali Fresh |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34% | 25.7% | 14.5% | 4.4% | 3.8% | 3.9% | 3.5% | 3.8% | 2.7% | 2.1% | 0.83% | 0.62% |
| Nov 2025 | 31% | 28.5% | 13.5% | 4.8% | 4.2% | 4.2% | 3.8% | 3% | 3.1% | 2.2% | 0.93% | 0.66% |
| Dec 2025 | 28.2% | 31.8% | 13.5% | 6% | 4.2% | 3.9% | 3.4% | 2.5% | 2.7% | 2.1% | 1% | 0.59% |
| Jan 2026 | 23.8% | 32.5% | 14.8% | 6.4% | 4.8% | 4.4% | 3.7% | 2.8% | 3.1% | 2.2% | 0.93% | 0.65% |
| Feb 2026 | 25.8% | 32.1% | 14.2% | 6% | 4.3% | 3.9% | 3.4% | 3% | 3.5% | 2.2% | 1% | 0.7% |
| Mar 2026 | 25.2% | 31.1% | 14.3% | 6.1% | 5.1% | 4.7% | 3.3% | 2.9% | 3.3% | 2.4% | 0.99% | 0.67% |
| Apr 2026 | 25.5% | 31.4% | 14.4% | 6.2% | 5% | 4% | 3.6% | 3% | 2.8% | 2.5% | 0.99% | 0.57% |
| May 2026 | 27.4% | 27.1% | 16.7% | 6.4% | 4.4% | 3.9% | 3.7% | 3.1% | 2.8% | 2.8% | 1% | 0.6% |
| Jun 2026 | 28.8% | 25.8% | 15.5% | 6.7% | 4.7% | 4.2% | 3.8% | 3.3% | 2.8% | 2.7% | 1% | 0.62% |
| Jul 2026 | 29.1% | 25.9% | 14.4% | 7.3% | 4.6% | 4.4% | 3.7% | 3.3% | 2.9% | 2.9% | 0.94% | 0.64% |
| Aug 2026 | 28.5% | 26.1% | 14.5% | 6.9% | 4.9% | 4.4% | 3.9% | 3.4% | 2.9% | 2.8% | 0.95% | 0.67% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Carl's Jr. and Subway comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Subway took it in November 2025.
- Across the 11 months ending August 2026, Carl's Jr.’s estimated Share of Search among fast food chains in New Zealand moved from 3.8% to 3.4%, and its estimated monthly branded searches moved from 51.6K to 36.1K.
- Across the 11 months ending August 2026, Subway’s estimated Share of Search among fast food chains in New Zealand moved from 3.8% to 4.9%, and its estimated monthly branded searches moved from 50.9K to 51.3K.
How did search popularity change for New Zealand fast food chains in August 2026?
1 change
Estimated monthly branded searches for Carl's Jr. in New Zealand fell 30.1% over 11 measured months, from 51.6K to 36.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Carl's Jr.’s and Subway’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Carl's Jr.
24 branded search terms
- carl's jr nz
- carls jr
- carls jr bush inn
- carls jr deals
- carls jr delivery
- carls jr hamburger
- carls jr hamilton
- carls jr henderson
- carls jr hornby
- carls jr hrs
- carls jr me
- carls jr near me
- carls jr new zealand
- carls jr nz
- carls jr online
- carls jr prices
- carls jr queen street
- carls jr restaurants llc
- carls jr st johns
- carlsjr
- carlsjr co nz
- carlsjr delivery
- carlsjr near me
- carlsjr nz
Subway
12 branded search terms
- best subway sandwich
- subway catering menu
- subway delivery
- subway menu
- subway menu cost
- subway menu nutrition
- subway morning menu
- subway near me
- subway nz
- subway sandwich
- subway sandwich platter
- subway sandwich trays cost
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.