Carl's Jr. vs KFC:Which is more popular by branded search in New Zealand?
In August 2026, KFC had more branded searches than Carl's Jr. among fast food chains in New Zealand. KFC was estimated to have 301K branded searches compared to Carl's Jr.’s 36.1K, and held a 28.5% Share of Search versus Carl's Jr.’s 3.4%.
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Which is more popular in search, Carl's Jr. or KFC?
Compare the fast food chains New Zealanders choose between for burgers, chicken, subs and tacos. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for KFC, Carl's Jr.. The figures are in the table below the chart.
View monthly share of search table
| Month | KFC | McDonald's | Burger King | Taco Bell | Subway | Wendy's | Popeyes | Carl's Jr. | Pita Pit | Nando's | Zambrero | Mexicali Fresh |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34% | 25.7% | 14.5% | 4.4% | 3.8% | 3.9% | 3.5% | 3.8% | 2.7% | 2.1% | 0.83% | 0.62% |
| Nov 2025 | 31% | 28.5% | 13.5% | 4.8% | 4.2% | 4.2% | 3.8% | 3% | 3.1% | 2.2% | 0.93% | 0.66% |
| Dec 2025 | 28.2% | 31.8% | 13.5% | 6% | 4.2% | 3.9% | 3.4% | 2.5% | 2.7% | 2.1% | 1% | 0.59% |
| Jan 2026 | 23.8% | 32.5% | 14.8% | 6.4% | 4.8% | 4.4% | 3.7% | 2.8% | 3.1% | 2.2% | 0.93% | 0.65% |
| Feb 2026 | 25.8% | 32.1% | 14.2% | 6% | 4.3% | 3.9% | 3.4% | 3% | 3.5% | 2.2% | 1% | 0.7% |
| Mar 2026 | 25.2% | 31.1% | 14.3% | 6.1% | 5.1% | 4.7% | 3.3% | 2.9% | 3.3% | 2.4% | 0.99% | 0.67% |
| Apr 2026 | 25.5% | 31.4% | 14.4% | 6.2% | 5% | 4% | 3.6% | 3% | 2.8% | 2.5% | 0.99% | 0.57% |
| May 2026 | 27.4% | 27.1% | 16.7% | 6.4% | 4.4% | 3.9% | 3.7% | 3.1% | 2.8% | 2.8% | 1% | 0.6% |
| Jun 2026 | 28.8% | 25.8% | 15.5% | 6.7% | 4.7% | 4.2% | 3.8% | 3.3% | 2.8% | 2.7% | 1% | 0.62% |
| Jul 2026 | 29.1% | 25.9% | 14.4% | 7.3% | 4.6% | 4.4% | 3.7% | 3.3% | 2.9% | 2.9% | 0.94% | 0.64% |
| Aug 2026 | 28.5% | 26.1% | 14.5% | 6.9% | 4.9% | 4.4% | 3.9% | 3.4% | 2.9% | 2.8% | 0.95% | 0.67% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Carl's Jr. and KFC comparison changed over the last 12 months?
3 findings
- KFC was ahead of Carl's Jr. in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Carl's Jr.’s estimated Share of Search among fast food chains in New Zealand moved from 3.8% to 3.4%, and its estimated monthly branded searches moved from 51.6K to 36.1K.
- Across the 11 months ending August 2026, KFC’s estimated Share of Search among fast food chains in New Zealand moved from 34% to 28.5%, and its estimated monthly branded searches moved from 458K to 301K.
How did search popularity change for New Zealand fast food chains in August 2026?
2 changes
In August 2026, KFC lost estimated Share of Search among fast food chains in New Zealand, from 29.1% to 28.5%.
Estimated monthly branded searches for Carl's Jr. in New Zealand fell 30.1% over 11 measured months, from 51.6K to 36.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Carl's Jr.’s and KFC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Carl's Jr.
24 branded search terms
- carl's jr nz
- carls jr
- carls jr bush inn
- carls jr deals
- carls jr delivery
- carls jr hamburger
- carls jr hamilton
- carls jr henderson
- carls jr hornby
- carls jr hrs
- carls jr me
- carls jr near me
- carls jr new zealand
- carls jr nz
- carls jr online
- carls jr prices
- carls jr queen street
- carls jr restaurants llc
- carls jr st johns
- carlsjr
- carlsjr co nz
- carlsjr delivery
- carlsjr near me
- carlsjr nz
KFC
23 branded search terms
- kfc
- kfc bombay
- kfc botany
- kfc bucket
- kfc c
- kfc chicken
- kfc co nz
- kfc deals
- kfc deals with prices
- kfc delivery
- kfc eastgate
- kfc henderson
- kfc lynfield
- kfc menu
- kfc near me
- kfc nz
- kfc online
- kfc pakuranga
- kfc panmure
- kfc richmond
- kfc snack box
- kfc sylvia park
- kfc trading hours
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.