Brandwave

Capstar vs NexGard:Which is more popular?

In September 2026, NexGard had more branded searches than Capstar among flea, tick and worm treatment brands in New Zealand. NexGard had about 3,210 branded searches, while Capstar had 400. NexGard made up 21.6% of all flea, tick and worm treatment brand searches we track, and Capstar accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about flea, tick and worm treatment brands, NexGard appeared in all five answers and Capstar in none.

Among flea, tick and worm treatment brands in New Zealand in September 2026

Who do people search for more?

NexGard, about 8 searches for every 1 for Capstar

NexGard 3.2K searchesCapstar 400 searches

Who does AI mention more?

NexGard, mentioned in every answer we collected

NexGard in 5 of 5Capstar in 0 of 5

Who does AI recommend more?

NexGard, the only one of the two named

NexGard first in 5Capstar never named

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Top flea, tick and worm treatment brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, NexGard appeared in all five answers. Capstar did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NexGard1st
  2. Bravecto2nd
  3. Simparica3rd
  4. Drontal4th
  5. Advocate5th
  6. Frontline6th
  7. Seresto7th
  8. Capstar–
  9. Comfortis–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bravecto5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NexGard5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Simparica4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Drontal3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Advocate2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Frontline1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Seresto1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Capstar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Comfortis0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about flea, tick and worm treatment brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Capstar or NexGard more popular in search?

This chart shows how often people search Google for Capstar and NexGard by name. Each line represents a brand's share of searches for all nine flea, tick and worm treatment brands we track, month by month, from searches in New Zealand.

Capstar and NexGard among flea, tick and worm treatment brands in New Zealand, by month

Share of searches by month for NexGard, Capstar. The figures are in the table below the chart.

View monthly share of searches table
MonthBravectoNexGardDrontalSimparicaAdvocateFrontlineCapstarSerestoComfortis
Oct 202534.4%27.6%9.3%10.9%5.5%5%3.5%3.1%0.7%
Nov 202533.7%24.4%8.3%11.1%6.1%6.7%4.7%4.4%0.62%
Dec 202537.2%20.9%9.4%8.6%6%6.2%6.4%4.6%0.67%
Jan 202639.6%19.6%10.1%8.5%6%6.6%5.8%3.2%0.54%
Feb 202636.7%20.8%10.2%8.3%5.9%7.7%7%2.9%0.41%
Mar 202634.6%20%10.5%8.6%6.2%10.9%5.9%2.6%0.64%
Apr 202633.8%20.7%11.7%7.4%6%9.6%7.1%3.2%0.49%
May 202636.3%22.7%11.9%7.2%5.5%5.6%7.6%3.1%0.27%
Jun 202637.4%22.8%11.9%7.4%6.1%5.3%6.4%2.4%0.34%
Jul 202640%23.6%10.7%6.6%4.8%6.1%5.3%2.4%0.44%
Aug 202639.5%23.8%12.2%7.5%5.4%4.8%4.2%2.2%0.37%
Sep 202651.5%21.6%8.4%5.5%4.5%3.4%2.7%2.2%0.27%

How has the Capstar and NexGard comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand flea, tick and worm treatment brands in September 2026?

2 changes
  1. In September 2026, NexGard lost share of searches among flea, tick and worm treatment brands in New Zealand, from 23.8% to 21.6%.

  2. In September 2026, Capstar lost share of searches among flea, tick and worm treatment brands in New Zealand, from 4.2% to 2.7%.

How are branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Capstar’s and NexGard’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Capstar

7 branded search terms

  • capstar canine
  • capstar flea control
  • capstar flea dogs
  • capstar flea pills
  • capstar for cats
  • capstar for fleas
  • capstar nitenpyram

NexGard

7 branded search terms

  • nexgard
  • nexgard cat
  • nexgard dog
  • nexgard flea
  • nexgard flea treatment
  • nexgard for puppies
  • nexgard spectra

How the Brand Demand Index is measured

Other head-to-heads among flea, tick and worm treatment brands

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