Brandwave

Capital Dental vs City Dentists:Which is more popular?

In September 2026, City Dentists had more branded searches than Capital Dental among Wellington dental clinics in New Zealand. City Dentists had about 880 branded searches, while Capital Dental had 670. City Dentists made up 9.6% of all Wellington dental clinic searches we track, and Capital Dental accounted for 7.3%. When we asked ChatGPT and Google AI Overviews about Wellington dental clinics, City Dentists appeared in three of the four answers and Capital Dental in none.

Among Wellington dental clinics in New Zealand in September 2026

Who do people search for more?

City Dentists, about 31% more searches than Capital Dental

City Dentists 880 searchesCapital Dental 670 searches

Who does AI mention more?

City Dentists, mentioned in 3 of 4 answers, Capital Dental in 0

City Dentists in 3 of 4Capital Dental in 0 of 4

Who does AI recommend more?

City Dentists, the only one of the two named

City Dentists first in 2Capital Dental never named

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Top Wellington dental clinics in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, City Dentists was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Capital Dental did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wellington Dentists Ltd1st
  2. Johnsonville Dental Centre2nd
  3. City Dentists3rd
  4. Newtown Dental4th
  5. Gentle Dental5th
  6. Lumino The Dentists–
  7. Capital Dental–
  8. Thorndon Dental–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wellington Dentists Ltd3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • City Dentists3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Johnsonville Dental Centre3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Newtown Dental2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Gentle Dental1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lumino The Dentists0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Capital Dental0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Thorndon Dental0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Wellington dental clinics

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Capital Dental or City Dentists more popular in search?

This chart shows how often people search Google for Capital Dental and City Dentists by name. Each line represents a brand's share of searches for all eight Wellington dental clinics we track, month by month, from searches in New Zealand.

Capital Dental and City Dentists among Wellington dental clinics in New Zealand, by month

Share of searches by month for City Dentists, Capital Dental. The figures are in the table below the chart.

View monthly share of searches table
MonthNewtown DentalWellington Dentists LtdLumino The DentistsGentle DentalCity DentistsCapital DentalThorndon DentalJohnsonville Dental Centre
Oct 202517.2%29.3%17.6%16.3%8.8%6.4%4.3%0.12%
Nov 202520.6%22.5%18.8%15.7%10.4%6.7%5.1%0.12%
Dec 202522.8%25.7%17.7%13.6%9.7%6.5%3.8%0.14%
Jan 202619.5%26.9%17.3%14.7%9.9%7.5%4.1%0.11%
Feb 202618.7%26.2%17.5%14.5%9.6%8.1%5.3%0.11%
Mar 202617.3%24.3%18.9%16.4%10.1%8.1%5%0%
Apr 202620.2%22.7%20%15.9%8.6%7.4%5.1%0.12%
May 202619.1%27.7%19.1%15.1%8.3%6.6%4%0.12%
Jun 202620.6%25.1%19.1%13.9%9.2%7.4%4.5%0.1%
Jul 202618.8%27%18.3%14.9%9.9%6.5%4.5%0.11%
Aug 202618.3%25.9%17.8%17.6%9.5%6.1%4.6%0.11%
Sep 202621.4%20.7%19.3%17.7%9.6%7.3%4%0%

How has the Capital Dental and City Dentists comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Wellington dental clinics in September 2026?

2 changes

  1. In September 2026, Capital Dental gained share of searches among Wellington dental clinics in New Zealand, from 6.1% to 7.3%.

  2. Estimated monthly branded searches for City Dentists in New Zealand rose 22.2% over 12 measured months, from 720 to 880 in September 2026.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Capital Dental’s and City Dentists’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Capital Dental

7 branded search terms

  • capital dental
  • capital dental centre
  • capital dental clinic
  • capital dental petone
  • capital dental terrace
  • capital dental thorndon
  • capitaldental

City Dentists

1 branded search term

  • city dentists

How the Brand Demand Index is measured

Other head-to-heads among Wellington dental clinics

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