Campfire Digital Recruitment vs Robert Half:Which is more popular?
In September 2026, Robert Half had more branded searches than Campfire Digital Recruitment among technology recruitment agencies in New Zealand. Robert Half had about 720 branded searches, while Campfire Digital Recruitment had 340. Robert Half made up 11.2% of all technology recruitment agency searches we track, and Campfire Digital Recruitment accounted for 5.3%. When we asked ChatGPT and Google AI Overviews about technology recruitment agencies, Robert Half appeared in three of the five answers and Campfire Digital Recruitment in none.
Who do people search for more?
Robert Half, about 2 searches for every 1 for Campfire Digital Recruitment
Who does AI mention more?
Robert Half, mentioned in 3 of 5 answers, Campfire Digital Recruitment in 0
Who does AI recommend more?
Robert Half, the only one of the two named
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Top technology recruitment agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Robert Half was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Campfire Digital Recruitment did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Potentia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Robert Walters3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Robert Half3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Younity3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Absolute IT3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Find Recruitment3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Recruit IT3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Techspace Consulting2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Talent Army0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Campfire Digital Recruitment0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about technology recruitment agencies
5 answers
Asked ChatGPT
“Which technology recruitment agency should I hire in New Zealand?”
Asked ChatGPT
“What are the best technology recruitment agencies in New Zealand?”
Asked ChatGPT
“What's the best technology recruitment agency in New Zealand for a tech role?”
Searched Google, AI Overview
“technology recruitment agencies”
Searched Google, AI Overview
“software recruitment agency”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Campfire Digital Recruitment or Robert Half more popular in search?
This chart shows how often people search Google for Campfire Digital Recruitment and Robert Half by name. Each line represents a brand's share of searches for all 12 technology recruitment agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Robert Half, Campfire Digital Recruitment. The figures are in the table below the chart.
View monthly share of searches table
| Month | Robert Walters | Potentia | Robert Half | Younity | Absolute IT | Talent Army | Find Recruitment | Campfire Digital Recruitment | Recruit IT | Digital Garage | Techspace Consulting | Sunstone Talent |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.7% | 22.1% | 8.7% | 7.1% | 9.2% | 5.9% | 5.8% | 5.8% | 3.9% | 3.1% | 1.3% | 3.4% |
| Nov 2025 | 20% | 19.7% | 11.1% | 11.1% | 7.7% | 9.2% | 7.4% | 5.2% | 3.1% | 2.6% | 1.1% | 1.8% |
| Dec 2025 | 23.9% | 19.6% | 9.3% | 11.5% | 9.8% | 6.4% | 6.2% | 4.1% | 4.1% | 2.1% | 1.2% | 1.9% |
| Jan 2026 | 22.5% | 18.2% | 12.5% | 6.7% | 8.7% | 5.7% | 6.7% | 5% | 4.8% | 3.6% | 2.4% | 3.1% |
| Feb 2026 | 23.2% | 16.6% | 10.4% | 8.5% | 8.8% | 9% | 6.9% | 4.1% | 3.5% | 3.8% | 2.5% | 2.7% |
| Mar 2026 | 20.1% | 20.5% | 11.1% | 9% | 11.3% | 7.7% | 6% | 4% | 3.8% | 3.3% | 1.8% | 1.5% |
| Apr 2026 | 23.2% | 18.6% | 10.4% | 8.6% | 10.7% | 7.1% | 5.7% | 4.6% | 4.2% | 2.5% | 2% | 2.3% |
| May 2026 | 23.5% | 18.8% | 10.6% | 8.7% | 10.9% | 5.9% | 5.7% | 6.2% | 3.5% | 2.5% | 1.6% | 2.2% |
| Jun 2026 | 22% | 17.6% | 12.1% | 9.9% | 10.2% | 6.9% | 8.1% | 3.8% | 3.3% | 1.9% | 2.3% | 1.9% |
| Jul 2026 | 24.3% | 17.6% | 9% | 9% | 11.4% | 6.1% | 4.9% | 7% | 3.6% | 2.6% | 2.6% | 2.1% |
| Aug 2026 | 18.7% | 19.1% | 10.3% | 8.5% | 13.1% | 5.7% | 6.9% | 7.5% | 3.4% | 2.4% | 2% | 2.3% |
| Sep 2026 | 20.3% | 19.8% | 11.2% | 11.2% | 9.5% | 6.2% | 6.1% | 5.3% | 3.7% | 3.3% | 1.7% | 1.6% |
How has the Campfire Digital Recruitment and Robert Half comparison changed over the last 12 months?
3 findings
- Robert Half was ahead of Campfire Digital Recruitment in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Campfire Digital Recruitment’s share of searches among technology recruitment agencies in New Zealand moved from 5.8% to 5.3%, and its estimated monthly branded searches moved from 390 to 340.
- Across the 12 months ending September 2026, Robert Half’s share of searches among technology recruitment agencies in New Zealand moved from 8.7% to 11.2%, and its estimated monthly branded searches moved from 590 to 720.
How did search popularity change for New Zealand technology recruitment agencies in September 2026?
2 changes
In September 2026, Robert Half overtook Absolute IT to rank 3rd among technology recruitment agencies in New Zealand, with 11.2% of the searches.
In September 2026, Campfire Digital Recruitment lost share of searches among technology recruitment agencies in New Zealand, from 7.5% to 5.3%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Campfire Digital Recruitment’s and Robert Half’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Campfire Digital Recruitment
3 branded search terms
- Campfire Digital
- Campfire Digital Recruitment
- campfire recruitment
Robert Half
1 branded search term
- robert half
Other head-to-heads among technology recruitment agencies
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