Burst SMS vs ClickSend:Which is more popular by branded search in New Zealand?
In August 2026, ClickSend had more branded searches than Burst SMS among SMS marketing platforms in New Zealand. ClickSend was estimated to have 360 branded searches compared to Burst SMS’s 100, and held a 61% Share of Search versus Burst SMS’s 16.9%.
Follow Burst SMS vs ClickSend and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Burst SMS or ClickSend?
Compare the bulk SMS and text marketing platforms New Zealand businesses message customers with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ClickSend, Burst SMS. The figures are in the table below the chart.
View monthly share of search table
| Month | ClickSend | Burst SMS | Modica | Textmagic | Attentive |
|---|---|---|---|---|---|
| Oct 2025 | 47.1% | 25.7% | 17.1% | 7.1% | 2.9% |
| Nov 2025 | 39% | 25.4% | 25.4% | 6.8% | 3.4% |
| Dec 2025 | 52.2% | 21.7% | 21.7% | 4.3% | 0% |
| Jan 2026 | 50% | 21.4% | 21.4% | 5.4% | 1.8% |
| Feb 2026 | 49.2% | 24.6% | 16.4% | 6.6% | 3.3% |
| Mar 2026 | 57.1% | 19% | 19% | 3.2% | 1.6% |
| Apr 2026 | 55.6% | 19% | 19% | 4.8% | 1.6% |
| May 2026 | 54.9% | 16.9% | 21.1% | 5.6% | 1.4% |
| Jun 2026 | 61.9% | 15.9% | 15.9% | 4.8% | 1.6% |
| Jul 2026 | 58.1% | 24.2% | 16.1% | 1.6% | 0% |
| Aug 2026 | 61% | 16.9% | 16.9% | 3.4% | 1.7% |
| Sep 2026 | — | — | — | — | — |
How has the Burst SMS and ClickSend comparison changed over the last 12 months?
3 findings
- ClickSend was ahead of Burst SMS in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Burst SMS’s estimated Share of Search among SMS marketing platforms in New Zealand moved from 25.7% to 16.9%, and its estimated monthly branded searches moved from 180 to 100.
- Across the 11 months ending August 2026, ClickSend’s estimated Share of Search among SMS marketing platforms in New Zealand moved from 47.1% to 61%, and its estimated monthly branded searches moved from 330 to 360.
How did search popularity change for New Zealand SMS marketing platforms in August 2026?
2 changes
In August 2026, ClickSend gained estimated Share of Search among SMS marketing platforms in New Zealand, from 58.1% to 61%.
In August 2026, Burst SMS lost estimated Share of Search among SMS marketing platforms in New Zealand, from 24.2% to 16.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Burst SMS’s and ClickSend’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.