Burger King vs Subway:Which is more popular by branded search in New Zealand?
In August 2026, Burger King had more branded searches than Subway among fast food chains in New Zealand. Burger King was estimated to have 153K branded searches compared to Subway’s 51.3K, and held a 14.5% Share of Search versus Subway’s 4.9%.
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Which is more popular in search, Burger King or Subway?
Compare the fast food chains New Zealanders choose between for burgers, chicken, subs and tacos. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Burger King, Subway. The figures are in the table below the chart.
View monthly share of search table
| Month | KFC | McDonald's | Burger King | Taco Bell | Subway | Wendy's | Popeyes | Carl's Jr. | Pita Pit | Nando's | Zambrero | Mexicali Fresh |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34% | 25.7% | 14.5% | 4.4% | 3.8% | 3.9% | 3.5% | 3.8% | 2.7% | 2.1% | 0.83% | 0.62% |
| Nov 2025 | 31% | 28.5% | 13.5% | 4.8% | 4.2% | 4.2% | 3.8% | 3% | 3.1% | 2.2% | 0.93% | 0.66% |
| Dec 2025 | 28.2% | 31.8% | 13.5% | 6% | 4.2% | 3.9% | 3.4% | 2.5% | 2.7% | 2.1% | 1% | 0.59% |
| Jan 2026 | 23.8% | 32.5% | 14.8% | 6.4% | 4.8% | 4.4% | 3.7% | 2.8% | 3.1% | 2.2% | 0.93% | 0.65% |
| Feb 2026 | 25.8% | 32.1% | 14.2% | 6% | 4.3% | 3.9% | 3.4% | 3% | 3.5% | 2.2% | 1% | 0.7% |
| Mar 2026 | 25.2% | 31.1% | 14.3% | 6.1% | 5.1% | 4.7% | 3.3% | 2.9% | 3.3% | 2.4% | 0.99% | 0.67% |
| Apr 2026 | 25.5% | 31.4% | 14.4% | 6.2% | 5% | 4% | 3.6% | 3% | 2.8% | 2.5% | 0.99% | 0.57% |
| May 2026 | 27.4% | 27.1% | 16.7% | 6.4% | 4.4% | 3.9% | 3.7% | 3.1% | 2.8% | 2.8% | 1% | 0.6% |
| Jun 2026 | 28.8% | 25.8% | 15.5% | 6.7% | 4.7% | 4.2% | 3.8% | 3.3% | 2.8% | 2.7% | 1% | 0.62% |
| Jul 2026 | 29.1% | 25.9% | 14.4% | 7.3% | 4.6% | 4.4% | 3.7% | 3.3% | 2.9% | 2.9% | 0.94% | 0.64% |
| Aug 2026 | 28.5% | 26.1% | 14.5% | 6.9% | 4.9% | 4.4% | 3.9% | 3.4% | 2.9% | 2.8% | 0.95% | 0.67% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Burger King and Subway comparison changed over the last 12 months?
3 findings
- Burger King was ahead of Subway in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Burger King’s estimated Share of Search among fast food chains in New Zealand held steady at 14.5%, and its estimated monthly branded searches moved from 195K to 153K.
- Across the 11 months ending August 2026, Subway’s estimated Share of Search among fast food chains in New Zealand moved from 3.8% to 4.9%, and its estimated monthly branded searches moved from 50.9K to 51.3K.
How did search popularity change for New Zealand fast food chains in August 2026?
1 change
Estimated monthly branded searches for Burger King in New Zealand fell 21.6% over 11 measured months, from 195K to 153K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Burger King’s and Subway’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Burger King
28 branded search terms
- burger king
- burger king breakfast menu
- burger king deals
- burger king delivery
- burger king dominion road
- burger king epsom
- burger king hamilton
- burger king hastings
- burger king highland park
- burger king hillcrest
- burger king linwood
- burger king menu
- burger king near me
- burger king nz
- burger king online
- burger king operating hours
- burger king papatoetoe
- burger king shirley
- burger king sylvia park
- burger king vouchers
- burgerking
- burgerking co nz
- burgerking delivery
- burgerking menu
- burgerking near me
- burgerking nz
- promo burger king
- whopper burger king
Subway
12 branded search terms
- best subway sandwich
- subway catering menu
- subway delivery
- subway menu
- subway menu cost
- subway menu nutrition
- subway morning menu
- subway near me
- subway nz
- subway sandwich
- subway sandwich platter
- subway sandwich trays cost
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.