Bubble vs Softr:Which is more popular by branded search in New Zealand?
In August 2026, Softr had more branded searches than Bubble among no-code and low-code app builders in New Zealand. Softr was estimated to have 4.5K branded searches compared to Bubble’s 120, and held a 70.6% Share of Search versus Bubble’s 1.9%.
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Which is more popular in search, Bubble or Softr?
Compare the no-code and low-code platforms New Zealand teams build internal tools and apps on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Softr, Bubble. The figures are in the table below the chart.
View monthly share of search table
| Month | Softr | Microsoft Power Apps | Retool | Glide | Bubble | OutSystems |
|---|---|---|---|---|---|---|
| Oct 2025 | 75.3% | 14% | 4.4% | 3.3% | 1.5% | 1.5% |
| Nov 2025 | 72.5% | 16% | 5.2% | 3.2% | 1.6% | 1.5% |
| Dec 2025 | 74.8% | 13.9% | 4.7% | 3.5% | 2% | 1% |
| Jan 2026 | 73.5% | 14.2% | 4.4% | 4% | 3.3% | 0.66% |
| Feb 2026 | 66.4% | 19% | 6.1% | 4% | 3.3% | 1.3% |
| Mar 2026 | 69.2% | 16.3% | 4.9% | 5.1% | 2.8% | 1.7% |
| Apr 2026 | 71.7% | 16.2% | 3.7% | 5.3% | 2.2% | 0.96% |
| May 2026 | 69.4% | 17.8% | 5.4% | 4.2% | 2.2% | 1.1% |
| Jun 2026 | 73.1% | 17% | 4.2% | 3.6% | 1.3% | 0.81% |
| Jul 2026 | 70.1% | 19.1% | 4.2% | 3.3% | 2.3% | 0.94% |
| Aug 2026 | 70.6% | 19.1% | 5.1% | 2.1% | 1.9% | 1.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Bubble and Softr comparison changed over the last 12 months?
3 findings
- Softr was ahead of Bubble in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bubble’s estimated Share of Search among no-code and low-code app builders in New Zealand moved from 1.5% to 1.9%, and its estimated monthly branded searches moved from 110 to 120.
- Across the 11 months ending August 2026, Softr’s estimated Share of Search among no-code and low-code app builders in New Zealand moved from 75.3% to 70.6%, and its estimated monthly branded searches moved from 5.5K to 4.5K.
How did search popularity change for New Zealand no-code and low-code app builders in August 2026?
1 change
Estimated monthly branded searches for Softr in New Zealand fell 18.6% over 11 measured months, from 5.5K to 4.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bubble’s and Softr’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.