How popular isBubble in search?
In August 2026, there were an estimated 120 branded searches for Bubble in New Zealand which is up 9.1% over the last 11 months. Bubble holds 1.9% estimated Share of Search among New Zealand no-code and low-code app builders and is ranked 5th of 6 competitors for search popularity.
Softr70.6%
Microsoft Power Apps19.1%
Retool5.1%
Glide2.1%
Bubble1.9%
OutSystems1.3%
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Which no-code and low-code app builders compete with Bubble?
Share of Search by month for Softr, Microsoft Power Apps, Retool, Glide, Bubble. The figures are in the table below the chart.
View monthly share of search table
| Month | Softr | Microsoft Power Apps | Retool | Glide | Bubble | OutSystems |
|---|---|---|---|---|---|---|
| Oct 2025 | 75.3% | 14% | 4.4% | 3.3% | 1.5% | 1.5% |
| Nov 2025 | 72.5% | 16% | 5.2% | 3.2% | 1.6% | 1.5% |
| Dec 2025 | 74.8% | 13.9% | 4.7% | 3.5% | 2% | 1% |
| Jan 2026 | 73.5% | 14.2% | 4.4% | 4% | 3.3% | 0.66% |
| Feb 2026 | 66.4% | 19% | 6.1% | 4% | 3.3% | 1.3% |
| Mar 2026 | 69.2% | 16.3% | 4.9% | 5.1% | 2.8% | 1.7% |
| Apr 2026 | 71.7% | 16.2% | 3.7% | 5.3% | 2.2% | 0.96% |
| May 2026 | 69.4% | 17.8% | 5.4% | 4.2% | 2.2% | 1.1% |
| Jun 2026 | 73.1% | 17% | 4.2% | 3.6% | 1.3% | 0.81% |
| Jul 2026 | 70.1% | 19.1% | 4.2% | 3.3% | 2.3% | 0.94% |
| Aug 2026 | 70.6% | 19.1% | 5.1% | 2.1% | 1.9% | 1.3% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 70.6% | 4.5K | -0.45% | +0.5 points | |
| 2, held 2nd | 19.1% | 1.2K | -0.82% | +0.1 points | |
| 3, held 3rd | 5.1% | 320 | +18.5% | +0.8 points | |
| 4, held 4th | 2.1% | 130 | -38.1% | -1.2 points | |
| 5, held 5th | 1.9% | 120 | -20% | -0.4 points | |
| 6, held 6th | 1.3% | 80 | +33.3% | +0.3 points |
1.
Softr70.6%
held 1st · 4.5K estimated branded searches · -0.45% vs prior month · +0.5 points
19.1%
held 2nd · 1.2K estimated branded searches · -0.82% vs prior month · +0.1 points
3.
Retool5.1%
held 3rd · 320 estimated branded searches · +18.5% vs prior month · +0.8 points
4.
Glide2.1%
held 4th · 130 estimated branded searches · -38.1% vs prior month · -1.2 points
5.
Bubble1.9%
held 5th · 120 estimated branded searches · -20% vs prior month · -0.4 points
1.3%
held 6th · 80 estimated branded searches · +33.3% vs prior month · +0.3 points
Compare search popularity between Bubble and its closest rivals
How has branded search demand for Bubble changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Bubble in New Zealand rose from 110 to 120.
- Across the 11 months ending August 2026, Bubble’s estimated Share of Search among no-code and low-code app builders in New Zealand peaked at 3.3% in January 2026 and was lowest at 1.3% in June 2026.
How did search popularity change for New Zealand no-code and low-code app builders in August 2026?
5 changes

In August 2026, Retool gained estimated Share of Search among no-code and low-code app builders in New Zealand, from 4.2% to 5.1%.

In August 2026, Glide lost estimated Share of Search among no-code and low-code app builders in New Zealand, from 3.3% to 2.1%.

Estimated monthly branded searches for Microsoft Power Apps in New Zealand rose 18.6% over 11 measured months, from 1K to 1.2K in August 2026.

Estimated monthly branded searches for OutSystems in New Zealand fell 27.3% over 11 measured months, from 110 to 80 in August 2026.

Estimated monthly branded searches for Softr in New Zealand fell 18.6% over 11 measured months, from 5.5K to 4.5K in August 2026.
How is Bubble measured?
Brandwave collects information about searches that people make online using Bubble’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- bubble app builder
- bubble io
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Is Bubble your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.