Brandwave

No-code and low-code app builders in New Zealand:Which brands are most popular in search?

In August 2026, Softr was the most searched among no-code and low-code app builders in New Zealand, with an estimated 4.5K branded searches and 70.6% estimated Share of Search within this set.

Share of Search, August 2026
  1. Softr70.6%
  2. Microsoft Power Apps19.1%
  3. Retool5.1%
  4. Glide2.1%
  5. Bubble1.9%
  6. OutSystems1.3%

Follow no-code and low-code app builders and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the no-code and low-code platforms New Zealand teams build internal tools and apps on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among no-code and low-code app builders in New Zealand, by month

Share of Search by month for Softr, Microsoft Power Apps, Retool, Glide. The figures are in the table below the chart.

View monthly share of search table
MonthSoftrMicrosoft Power AppsRetoolGlideBubbleOutSystems
Oct 202575.3%14%4.4%3.3%1.5%1.5%
Nov 202572.5%16%5.2%3.2%1.6%1.5%
Dec 202574.8%13.9%4.7%3.5%2%1%
Jan 202673.5%14.2%4.4%4%3.3%0.66%
Feb 202666.4%19%6.1%4%3.3%1.3%
Mar 202669.2%16.3%4.9%5.1%2.8%1.7%
Apr 202671.7%16.2%3.7%5.3%2.2%0.96%
May 202669.4%17.8%5.4%4.2%2.2%1.1%
Jun 202673.1%17%4.2%3.6%1.3%0.81%
Jul 202670.1%19.1%4.2%3.3%2.3%0.94%
Aug 202670.6%19.1%5.1%2.1%1.9%1.3%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Softr

    70.6%

    held 1st · 4.5K estimated branded searches · -0.45% vs prior month · +0.5 points

  2. held 2nd · 1.2K estimated branded searches · -0.82% vs prior month · +0.1 points

  3. 3.Retool

    5.1%

    held 3rd · 320 estimated branded searches · +18.5% vs prior month · +0.8 points

  4. 4.Glide

    2.1%

    held 4th · 130 estimated branded searches · -38.1% vs prior month · -1.2 points

  5. 5.Bubble

    1.9%

    held 5th · 120 estimated branded searches · -20% vs prior month · -0.4 points

  6. held 6th · 80 estimated branded searches · +33.3% vs prior month · +0.3 points

Compare search popularity between leading brands

Which brand is most popular in search among no-code and low-code app builders in New Zealand?

In August 2026, Softr was the most searched among no-code and low-code app builders in New Zealand, with an estimated 4.5K branded searches and 70.6% estimated Share of Search within this set. Microsoft Power Apps is in 2nd place, 51.4 percentage points behind at 19.1% Share of Search.

New Zealand no-code and low-code app builders, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Softr75.3% → 70.6%75.3%Oct 202566.4%Feb 20261st
Microsoft Power Apps14% → 19.1%19.1%Aug 202613.9%Dec 20252nd
Retool4.4% → 5.1%6.1%Feb 20263.7%Apr 20263rd
Glide3.3% → 2.1%5.3%Apr 20262.1%Aug 20264th
Bubble1.5% → 1.9%3.3%Jan 20261.3%Jun 20265th
OutSystems1.5% → 1.3%1.7%Mar 20260.66%Jan 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Softr’s estimated Share of Search among no-code and low-code app builders in New Zealand decreased from 75.3% to 70.6%.
  • Across the 11 months ending August 2026, Microsoft Power Apps’ estimated Share of Search among no-code and low-code app builders in New Zealand increased from 14% to 19.1%.
  • Across the 11 months ending August 2026, Retool’s estimated Share of Search among no-code and low-code app builders in New Zealand increased from 4.4% to 5.1%.
  • Across the 11 months ending August 2026, Glide’s estimated Share of Search among no-code and low-code app builders in New Zealand decreased from 3.3% to 2.1%.
  • Across the 11 months ending August 2026, Softr’s estimated Share of Search among no-code and low-code app builders in New Zealand peaked at 75.3% in October 2025 and was lowest at 66.4% in February 2026.
  • Across the 11 months ending August 2026, Microsoft Power Apps’ estimated Share of Search among no-code and low-code app builders in New Zealand peaked at 19.1% in August 2026 and was lowest at 13.9% in December 2025.
  • Across the 11 months ending August 2026, Retool’s estimated Share of Search among no-code and low-code app builders in New Zealand peaked at 6.1% in February 2026 and was lowest at 3.7% in April 2026.
  • Across the 11 months ending August 2026, Glide’s estimated Share of Search among no-code and low-code app builders in New Zealand peaked at 5.3% in April 2026 and was lowest at 2.1% in August 2026.
  • Across the 11 months ending August 2026, Bubble’s estimated Share of Search among no-code and low-code app builders in New Zealand peaked at 3.3% in January 2026 and was lowest at 1.3% in June 2026.
  • Across the 11 months ending August 2026, OutSystems’ estimated Share of Search among no-code and low-code app builders in New Zealand peaked at 1.7% in March 2026 and was lowest at 0.66% in January 2026.
  • Across the 11 months ending August 2026, Bubble and OutSystems held steady: their estimated Share of Search among no-code and low-code app builders in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand no-code and low-code app builders in August 2026?

  1. In August 2026, Retool gained estimated Share of Search among no-code and low-code app builders in New Zealand, from 4.2% to 5.1%.

  2. In August 2026, Glide lost estimated Share of Search among no-code and low-code app builders in New Zealand, from 3.3% to 2.1%.

  3. Estimated monthly branded searches for Microsoft Power Apps in New Zealand rose 18.6% over 11 measured months, from 1K to 1.2K in August 2026.

  4. Estimated monthly branded searches for OutSystems in New Zealand fell 27.3% over 11 measured months, from 110 to 80 in August 2026.

  5. Estimated monthly branded searches for Softr in New Zealand fell 18.6% over 11 measured months, from 5.5K to 4.5K in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.