Brandwave

Browse AI vs Zyte:Which is more popular in New Zealand?

In October 2026, Zyte had more branded searches than Browse AI among web data extraction platforms in New Zealand. Zyte had about 40 branded searches, while Browse AI had 10. Zyte made up 3.5% of all web data extraction platform searches we track, and Browse AI accounted for 0.88%. When we asked ChatGPT and Google AI Overviews about web data extraction platforms, Browse AI appeared in four of the five answers and Zyte in two. Browse AI and Zyte were each mentioned first in two of the four answers that named either.

Among web data extraction platforms in New Zealand in October 2026

Who do people search for more?

Zyte, about 4 searches for every 1 for Browse AI

Zyte 40 searchesBrowse AI 10 searches

Who does AI mention more?

Browse AI, mentioned in 4 of 5 answers, Zyte in 2

Browse AI in 4 of 5Zyte in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Browse AI first in 2Zyte first in 2

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Top web data extraction platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Browse AI was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Zyte was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Browse AI and Zyte were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Apify1st
  2. Octoparse2nd
  3. Browse AI3rd
  4. Zyte4th
  5. Bright Data5th
  6. Oxylabs–
  7. ScrapingBee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Apify5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bright Data4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Octoparse4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Browse AI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zyte2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oxylabs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ScrapingBee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about web data extraction platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Browse AI or Zyte more popular in search?

This chart shows how often people search Google for Browse AI and Zyte by name. Each line represents a brand's share of searches for all seven web data extraction platforms we track, month by month, from searches in New Zealand.

Browse AI and Zyte among web data extraction platforms in New Zealand, by month

Share of searches by month for Zyte, Browse AI. The figures are in the table below the chart.

View monthly share of searches table
MonthApifyBright DataOctoparseOxylabsZyteScrapingBeeBrowse AI
Nov 202552.7%19.8%9.9%5.5%4.4%2.2%5.5%
Dec 202551.6%22.6%6.5%8.1%6.5%1.6%3.2%
Jan 202650.5%29.5%5.3%5.3%3.2%1.1%5.3%
Feb 202647.1%27.5%6.9%3.9%3.9%2%8.8%
Mar 202655.7%17.7%10.8%4.4%2.5%1.9%7%
Apr 202663.8%15.9%5.1%5.1%3.6%2.9%3.6%
May 202662.9%15.7%5%5%5%2.9%3.6%
Jun 202654.5%21.2%5.3%6.8%6.8%2.3%3%
Jul 202657.6%22.4%3.2%5.6%5.6%3.2%2.4%
Aug 202660.5%23.5%2.5%3.4%4.2%1.7%4.2%
Sep 202656.7%21.2%4.8%4.8%6.7%1.9%3.8%
Oct 202663.7%19.5%6.2%4.4%3.5%1.8%0.88%

How has branded search for Browse AI and Zyte changed in New Zealand over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending October 2026: Zyte took it in December 2025, Browse AI took it in January 2026, Zyte took it in May 2026.
  • Across the 12 months ending October 2026, Browse AI’s share of searches among web data extraction platforms in New Zealand moved from 5.5% to 0.88%, and its estimated monthly branded searches moved from 50 to 10.
  • Across the 12 months ending October 2026, Zyte’s share of searches among web data extraction platforms in New Zealand moved from 4.4% to 3.5%, and its estimated monthly branded searches held steady at 40.

How did search popularity change for New Zealand web data extraction platforms in October 2026?

3 changes
  1. In October 2026, Octoparse overtook Zyte to rank 3rd among web data extraction platforms in New Zealand, with 6.2% of the searches.

  2. In October 2026, Zyte lost share of searches among web data extraction platforms in New Zealand, from 6.7% to 3.5%.

  3. In October 2026, Browse AI lost share of searches among web data extraction platforms in New Zealand, from 3.8% to 0.88%.

How are Browse AI’s and Zyte’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Browse AI’s and Zyte’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Browse AI

1 branded search term

  • browse ai

Zyte

1 branded search term

  • zyte

How the Brand Demand Index is measured

Other head-to-heads among web data extraction platforms

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